20Growth: The Biggest Growth Lessons from Leading Teams at Instagram & Instacart, How To Structure The Hiring Process for Growth Teams, How To Onboard Growth Reps Efficiently and The Relationship Between Growth and The Rest of the Org with Bangaly Kaba, H

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Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 16 December 2021

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bangaly Kaba is the Head of Platform Growth @ Popshop Live, a live streaming mobile marketplace that combines commerce, entertainment, and social. Prior to Popshop, Bangaly led the product growth and consumer product orgs at Instacart and before Instacart was Head of Growth @ Instagram, where he built and led the product team that helped grow Instagram from 440M to > 1B monthly actives in 2.5yrs. If all of this was not enough, Bangaly has also spent time investing as a Sequoia Scout having made investments into Career Karma, Binti.com and Squad App to name a few.

In Today’s Episode with Bangaly Kaba You Will Learn:

1.) How Bangaly made his way into the world of growth and came to lead some of the largest growth orgs in tech at the likes of Instacart and Instagram?

2.) How does Bangaly define the rule of "Head of Growth"? When is the right time for founders to start hiring a growth leader? How do they know whether to hire a growth leader or junior growth reps? Where should founders place these first growth hires in the org? Product or marketing?

3.) How would Bangaly structure the hiring process for any growth hire? What are the must-ask questions? What case studies would Bangaly ask all candidates to complete? What are the signals of a 10x growth hire? What are some core red flags that show in the interview process?

4.) What does the ideal onboarding process look like for new growth hires? What are the signs that a new growth hire is hitting target and expectations? What are some early warning signs that a growth hire is not meeting expectations?

5.) What is the ideal relationship between the Head of Growth and the CEO? How often should they meet? How should they structure the discussion? How should the growth team work with product teams to be successful? How should growth teams work with marketing teams?

Transcript

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0:00.0	Welcome back. This is 20 Growth, the monthly show where we take you inside the minds of some of the
0:04.6	world's best growth leaders, providing you with a benchmark for how the best operate, execute,
0:10.1	and most importantly hire. In this series, they are your personal advisor to scaling growth teams,
0:15.9	and today we're joined by Bengali Caba. Bangali is the head of platform growth at Pop Shop Live,
0:22.0	a live streaming mobile marketplace that combines commerce, entertainment and social. Prior to Popshop, Bangali led the product
0:27.9	growth in consumer product orgs at Instacart, and before Instacart was head of growth at Instagram,
0:33.1	where he built and led the product team that helped grow Instagram from 440 million to 1 billion
0:38.5	monthly active in just two and a half years. And if all that wasn't enough, Bengali's also
0:43.0	spent time investing as a Sequoia Scout, having made investments in the likes of Korea Karma,
0:47.7	binty.com and squad app, to name a few. But before we dive into the show today, if you're a venture
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	...

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