20Growth: Revolut's Chief Growth Officer on The Growth Playbook Revolut Used to Scale to $2.2BN in Revenue | How Revolut Launch and Grow Products | Why the Best PMs Don't Need A/B Tests & Why CAC is a BS Metric with Antoine Le Nel
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Twenty Minute VC
4.4 • 637 Ratings
🗓️ 18 October 2024
⏱️ 57 minutes
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Summary
Antoine Le Nel is the Chief Growth and Marketing Officer at Revolut, one of the fastest growing fintechs on the planet. Prior to Revolut, Antoine spent an incredible 7 years at King (Makers of Candy Crush) overseeing continuous expansion of the world's most famous mobile game as VP of Growth.
10 Questions with Revolut’s Chief Growth Officer:
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Why does Antoine believe that the best product and growth teams do not need to do A/B tests?
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Why does Antoine believe the best growth teams do not believe in anything?
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What growth tactics have worked best for Revolut? What did they learn?
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What have been the biggest growth flops? How did that change their approach?
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Why does Antoine believe localisation in product is BS and overrated?
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Why does CAC never come up at Revolut? Why do they not believe it is a metric to focus on? What metrics do they focus on instead?
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What does Antoine mean when he says “growth is a bidding war”? How does one win the “bidding war” today?
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Why does Antoine believe the best growth teams focus on optimisations and 1% gains not moving the needle for a company?
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What are the single biggest mistakes growth teams make today? What used to work that no longer works?
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What growth tactic is most effective but also most under-utilised? How can startups take advantage of this?
Transcript
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| 0:00.0 | If you're a good product manager, you don't need an AB test. |
| 0:02.1 | You should be able to know what is the right product. |
| 0:04.0 | I think the less you believe in, the better it is. |
| 0:07.8 | I have no belief in anything. |
| 0:10.4 | I have no belief in anything. |
| 0:11.9 | There's no CAQ discussion. |
| 0:13.5 | Why? |
| 0:14.1 | We only talk about ROI. |
| 0:15.4 | Because if you talk about CAQ, you'll always acquire the worst cohorts. |
| 0:19.6 | I think the idea of localization is completely |
| 0:21.6 | overrated. Growth is a bidding war. All right? It's a bidding war. It's about whether you're able |
| 0:26.5 | to bid above everyone else. This is 20 Growth with me, Harry Stebbings. Now 20 Growth is a monthly show |
| 0:32.1 | where we sit down with the best growth leaders on the planet to reveal their tips, tactics, and |
| 0:37.3 | strategies. And today, we bring you one of the best growth leaders on the planet to reveal their tips, tactics and strategies. And today, |
| 0:38.8 | we bring you one of the best growth leaders from one of the fastest growing companies, Antoine |
| 0:43.6 | Linnell, chief growth and marketing officer at Revolut, one of the fastest growing fintechs on the |
| 0:48.8 | planet. Prior to Revolut, Antoine spent an incredible seven years at King, the makers of Candy Crush, overseeing the |
| 0:55.2 | continuous expansion of the world's most famous mobile game where he was VP of Growth. |
| 1:00.1 | But before we dive in today, when I spoke to Canva co-founder Cliff Obrecht on the podcast |
| 1:04.8 | last year, he touched on how visual content is fast becoming the fuel that's driving the modern |
| 1:09.4 | workplace. Your team needs to create an |
| 1:11.7 | engaging visual pitch deck to sell in an idea. A product launch needs an inspiring video to |
... |
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