20Growth: How Wiz Built a $30BN Brand in Enterprise | What Worked vs What Was a Mega Failure: Lessons Learned | Why Marketers Make the Worst CMOs & What To Look for in Growth with Raaz Herzberg
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Twenty Minute VC
4.4 • 693 Ratings
🗓️ 12 December 2025
⏱️ 76 minutes
🧾️ Download transcript
Summary
Raaz Herberg is the Chief Marketing Officer and VP Product Strategy at Wiz, the fastest-growing cloud security company in history. As one of the first 10 employees, Raaz has helped scale the business from nothing to a multi-billion-dollar ARR business. Before Wiz, Raaz was a Senior PM working on Azure at Microsoft.
AGENDA:
03:51 What No One Knows About The Early Wiz Days
09:08 Most Effective Marketing Wiz Ever Did? Lessons from it?
24:11 How Wiz Mastered Enterprise Sales and Product Development
39:12 The Value of Proof of Concept an Why Everyone Gets Them Wrong
44:23 Why The Best Leaders Give More Equity Than They Should
52:55 The Impact of COVID on Business Operations
01:01:33 What in AI is No One Talking About That Everyone Should Be?
01:07:29 Why Does Raaz Think Custom Tools Will Dominate the Enterprise?
Transcript
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| 0:00.0 | This is 20 Growth with me, Harry Stebbing. Now, 20 Growth is where we sit down with the best |
| 0:04.3 | minds in marketing and brand to discuss how to scale the biggest brands in the world. Well, |
| 0:09.9 | joining me today, we have one of the best marketing minds in Enterprise, Raz Herzberg. |
| 0:15.8 | Raz is the chief marketing officer and VP of Product Strategy at WIS, the fastest growing cloud security company ever. |
| 0:22.7 | As one of the first 10 employees, RUZ has literally held so many different roles in the company |
| 0:27.4 | and has helped scale WIS from nothing to a multi-billion dollar ARR business. |
| 0:32.8 | But before we dive into the show today, Secureframe empowers businesses to build trust with customers by |
| 0:38.3 | simplifying information security and compliance through AI and automation. Thousands of fast-growing |
| 0:43.7 | businesses including NASDA, Angel List, Doodle and Coder, Trust Secureframe to expedite their |
| 0:49.1 | compliance journey for global security and privacy standards such as SOC2 and ISO-27,1, CMMC, missed standards and more. |
| 0:58.5 | Backed by top-tier investors and corporations like Google and Kleiner Perkins, |
| 1:02.5 | the company is among Forbes's list of the top 100 startup employers for 2024, |
| 1:07.5 | G2's Best Software Awards for Higher Satisf higher satisfaction products and a recipient of the |
| 1:11.6 | 2024 Cybersecurity Excellence Awards, something I definitely never got in school myself. |
| 1:17.6 | Learn more today at secureframe.com. |
| 1:19.6 | And once Secureframe locks down compliance, Pendo, make sure your product truly lands with customers. |
| 1:25.6 | Whether it's the software you build or the software |
| 1:28.2 | you buy, your tech stack should be creating results, not creating roadblocks. Well, Pendo's no-code |
| 1:33.7 | software experience management platform makes your software better with tools to see where users get stuck, |
| 1:39.6 | guide them with in-app messaging, and constantly improving your UI. It's so easy that over 14,000 businesses |
| 1:46.0 | use Pendo to increase revenue, lower costs and reduce risks. Businesses love the control, |
| 1:51.8 | engineers love the freedom. Everyone wins. Start for free today at pendo.io forward slash 20 product. |
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