20Growth: How Wix Built a $100M Marketing Machine | Why LTV is BS and Why Time Return On Investment is the Most Important Metric | How to 10x Your Growth: What is the Next Great Channel with Omer Shai, CMO @ Wix
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Twenty Minute VC
4.4 • 693 Ratings
🗓️ 31 January 2026
⏱️ 61 minutes
🧾️ Download transcript
Summary
Omer Shai serves as the CMO at Wix. Shai leads a team of over 400 people and is responsible for the company's global online and offline marketing activity, which boasts an incredible growth of approximately 3 million new users every month. Under Shai, the marketing department has executed hundreds of worldwide campaigns for television and social including 5 Super Bowl commercials, creative videos, podcasts and more.
AGENDA:
00:00 — The AI Agent Revolution: 93% Automation?
03:55 — Why I'm Buying TWO Super Bowl Ads This Year
08:58 — The $100M Marketing Secret: Brand vs. Performance
13:28 — Why LTV is Bullshit (and What You Should Use Instead)
18:52 — 10x Your Growth: How to Find Tomorrow's Arbitrage
27:10 — SEO is Dying? Why I'm Increasing My Ad Spend Anyway
31:14 — The TikTok Fail: Why Even Big Brands Can't Crack It
36:11 — Stop Selling the "Why": Put the Product in the Center
47:57 — Will AI Make You Unemployed? A Warning for Marketers
52:27 — Why Celebrity Endorsements Never Work
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Marketing is investment. I never used lifetime value. When you're doing 10 things, you can be |
| 0:06.7 | amazingly well in three things. Another three are going to be okay. And in four, you're going to fail. |
| 0:13.6 | We need to go back to the rules of bringing people with zero knowledge about marketing. |
| 0:20.3 | I paid half a million dollars for the voiceover. |
| 0:23.5 | It was fucking stupid idea that I had. This is 20 Growth with me, Harry Stebings. Now, in the episode |
| 0:29.4 | today, we have a legend of the growth world, CMO at Wix, for the last 18 years. |
| 0:36.6 | Omer Shai is one of the OGs. |
| 0:39.0 | I learned more from this episode of 20 growth than almost any other episode of 20 growth, including |
| 0:44.9 | why time return on investment is the most important metric for growth leaders today and how |
| 0:53.2 | he manages as granular as possible |
| 0:55.9 | his $100 million marketing budget at Wix today. |
| 0:59.9 | This was an incredible show. |
| 1:01.6 | Get your notebooks out. |
| 1:03.1 | Ready to take some notes. |
| 1:04.7 | But before we dive into the show today, if you're looking for a way to transform your |
| 1:08.4 | customer service, let me introduce you to Finn, baby. |
| 1:11.6 | Finn is the number one AI agent for customer service, resolving up to 93% of customer queries automatically. |
| 1:19.6 | There is no other agent that can do that. Not 93% of customer queries, okay? No other agent can do that. |
| 1:25.6 | So why choose Finn? Finn? Finn is the best performing AI |
| 1:28.7 | agent for CS. Finn doesn't just answer questions. It takes actions. It automates the most complex |
| 1:35.1 | customer queries like refunds, transaction disputes, technical troubleshooting with speed and reliability. |
| 1:41.5 | I wish my team was speedy and reliable, beats every competitor in every |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Twenty Minute VC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Twenty Minute VC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.