I define product marketing as this closing this delta between the perceived value a customer has

of the product and the actual value that you've delivered them. You have to be an order of magnitude

better than the alternative to get word and mouth. You need to give customers an experience

they did not know previously existed. This is 20 Growth with me, Harry Stebbings.

Now 20 Growth is the show where once a month we sit down with the best growth leaders in the world

to discuss their tips, tactics and strategies on how they scaled to their first a million plus users.

Today, we're joined by Nilan Paris, Chief Product Officer at Wise, with 10 million customers

today. Now, Nilan has been at the forefront of all growth for the company and leads on growth

across channels, including product and platform. But before we dive into the show today,

let me tell you about Canva. When I spoke to Canva co-founder Cliff Obrecht on the podcast last

year, he touched on how visual content is fast

becoming the fuel that's driving the modern workplace. Your team needs to create an engaging

visual pitch deck to sell in an idea. A product launch needs an inspiring video to excite

investors and customers. Projects gather steam with visual whiteboards. That's where Canva can help.

It's a game changer for visual communication at work.

Canva turns your team into master visual communicators so they can get their point across

with visual impact inside and outside your business, with no design experience needed.

With Canva, any team member and any company, whether you're a startup or a global organization,

can design compelling, on-brand visual content quickly and easily.

That's why 90% of the Fortune 500 use Canva.

Start designing today at Canva.com designed for work.

You have now arrived at your destination nilan this is such a joy to do i've been really looking forward to this so thank you so much for joining me thanks for the invite harry not

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