20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Twenty Minute VC
4.4 • 693 Ratings
🗓️ 3 October 2025
⏱️ 61 minutes
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Summary
Ketty Slonimsky is Chief Growth Officer at Palta, the platform behind apps like Flo (the #1 female health app with 77M+ MAU), Simple, and Zing AI, where she leads a centralized growth function across the portfolio. She was previously first VP Product & Growth at HeliosX (£900M+ ARR, bootstrapped D2C healthtech), has advised companies like SonderMind, Runna, Guardio, Cheddar, P&G Digital Ventures, and is a board advisor at HeliosX.
AGENDA:
02:33 What is Growth and When to Hire For It
06:04 Three Profiles of Successful Growth Leaders
10:07 Challenges and Learnings from Failed Ventures
21:17 How to Optimise User Onboarding for Growth
26:14 Biggest Lessons on Retention
30:25 How to Artificially Create Organic Growth and Community Building
32:10 Why LTV Models are BS
37:35 How to Use Influencers to Grow Insanely Fast
47:07 The Metrics that Matter in Growth
49:48 Push Notifications and Engagement: What To Do vs What Not to Do?
51:57 Quick Fire Round
Transcript
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| 0:00.0 | This is 20 Growth with me, Harry Stebbing. |
| 0:01.9 | Now, in 20 Growth, we analyse how the best growth leaders build growth teams, run growth |
| 0:08.2 | experiments and execute at the highest levels when it comes to growth. |
| 0:12.5 | Today, we have one of the best joining us in the form of Keti Slinimski, chief growth |
| 0:17.6 | officer at Palter, the platform behind apps like Flow, the number one female health |
| 0:22.8 | app with 77 million MAU, Simple and Zing AI, where she leads a centralised growth function |
| 0:29.4 | across the portfolio. Before that, she was the first VP of product and growth at Helios X, a |
| 0:35.5 | 900 million pound ARR bootstrap DDC health tech business, and she's also |
| 0:41.2 | advised companies like Sonder Mind, Runner, Guardio, Cheddar, and many more. But before we dive into |
| 0:47.7 | the show today, Secureframe empowers businesses to build trust with customers by simplifying |
| 0:52.6 | information security and compliance through AI and automation. |
| 0:56.0 | Thousands of fast-growing businesses including NASDA, AngelList, Doodle and Coder, |
| 1:01.0 | trust Secureframe to expedite their compliance journey for global security and privacy standards, |
| 1:06.0 | such as SOC 2 and ISO-27,01, CMMC, missed standards and more. Backed by top-tier investors and |
| 1:14.0 | corporations like Google and Kleiner Perkins, the company is among Forbes's list of the top 100 |
| 1:19.2 | startup employers for 2024, G2's best software awards for higher satisfaction products, and a recipient of the |
| 1:25.8 | 24 Cybersecurity Excellence Awards, |
| 1:28.9 | something I definitely never got in school myself. Learn more today at secureframe.com. |
| 1:34.0 | And once Secureframe locks down compliance, Pendo, make sure your product truly lands with |
| 1:39.1 | customers. Whether it's the software you build or the software you buy, your tech stack should be |
| 1:43.9 | creating results, not creating roadblocks. Well, Pendo's no-code software at Expansanser Whether it's the software you build or the software you buy, your tech stat should be creating |
| 1:44.2 | results, not creating roadblocks. |
... |
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