20Growth: How AI Will Change the Game For Content Creation and SEO, The Secret to Mastering SEO, When and How To Invest in SEO Most Effectively & The Best and Worst SEO Strategies with Joost De Valk, Founder @ Yoast

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The Twenty Minute VC

Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 12 April 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

Joost De Valk is one of the OGs of SEO. As the Founder of Yoast, he scaled what was a side project plugin into a multi-million dollar business, used by 13 million sites and selling to Newfold Media in 2021. As one of the early SEO pioneers he is also an extremely coveted angel investor and invests through his company, Emilia Capital.

In Today's Episode with Joost De Valk We Discuss:

1. From Side Project to Multi-Million Dollar Business:

Why and how did Joost create the first version of Yoast?
When did he realise that this was not a side project and could be a big business?
What does he know now that he wishes he had known when he started Yoast?

2. When, How and Why To Invest in SEO:

When is the right time to invest in SEO?
How should one determine how much budget to allocate to SEO?
Once decided on budget, what are the first steps to investing in SEO?
Which part of the org should SEO team specialists sit in?
What are the biggest mistakes founders make when investing in SEO/

3. AI Changes The World of Context:

How does AI change the way businesses create content?
How can startups leverage AI to create and distribute more content for SEO?
What are the biggest challenges/problems to leveraging AI for content creation?

4. Creating a Developer-Led Brand and Mastering PLG:

What is the secret to creating the best developer-led brand?
What are the biggest mistakes people make when marketing to developers?
How does Joost navigate the balance between having enough value in a freemium product but also retaining enough value to be able to charge for the premium product?
Is Joost concerned that budgets will revert back to CFOs and away from individual contributors with the financial downturn that is ensuing?

Transcript

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0:00.0	I do think this is different from crypto.
0:02.0	I think this has a bigger impact on society than crypto will,
0:06.0	because this has the type of impact that electricity and the steam engine had in terms of productivity changes.
0:13.0	This is 20 Growth with me, Harry Stabbings, and I'm so excited for the show Stay,
0:16.0	because the one element of growth we have really not done a deep dive on is the dark art of
0:20.9	SEO. And so today, we're joined by one of the OGs of the SEO world, Yost DeValque. As the founder of
0:26.7	Yost, he scaled what was a side project plugin into a multi-million dollar business used by
0:31.9	13 million websites and selling to Newfold Media in 2021. As one of the early SEO pioneers, he's also an
0:39.1	extremely coveted angel investor, an investor of his company, Amelia Capital. And I do want to say
0:44.1	a huge thank you to Shaq, Alex Schultz and Matt Mullenweg for some amazing questions suggestions
0:49.0	today, without which this episode would not have been so special. But before we dive into the show
0:53.4	today, I need your help.
0:55.0	I need your input on the 20 VC Mero board, as I'm booking new guests that we should feature on the show in
1:00.2	2023. Now, this is the only way to make suggestions. Head on over to Mero.com forward slash 20VC and leave
1:08.2	your suggestions with digital sticky notes or comments. That's Mero.com forward slash 20VC and Mero actually sponsored this episode.
1:15.6	For those of you that have not used it before, it's this incredible tool that I think is truly game-changing.
1:20.6	Just to us the 1 million plus people who sign up for Mero every month,
1:25.6	it's a visual collaboration platform packed with the right
1:28.3	tools, tech and templates to grow your idea, your product, your vision at scale.
1:34.1	Mero acts is a single source of truth across teams. That means you can get buy in much faster
1:39.2	from teams like marketing, engineering, sales, product, basically anyone who needs to have a say to make growth
1:45.3	projects grow. And even though it seems like a simple digital whiteboard, it's so much more. Hashing out
	...

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