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The Futur with Chris Do

209 - The 4 phases of Design Thinking — with Eric Moore

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 5 October 2022

⏱️ 48 minutes

🧾️ Download transcript

Summary

Now that we understand what design thinking is, it is time we learn how to use it. In part two of our design thinking discussion, app designer Deanna joins Eric and Chris to walk us through her practical application of the framework. We start by explaining the four phases of the design thinking process and follow Deanna’s story and design process for context. We also discuss how making empathy maps (and what they are), Eric’s cleverly named rose-thorn-bud concept, and where data analysis and confirmation bias come into play. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

I had this huge sticky note map on my wall and then I started to be like okay this cluster is specifically for these things that like a bunch of people is you know and really finding clusters that's

0:14.4

what affinity map is and that's really kind of how I got to where it is today it

0:21.0

wasn't you know all I'm gonna do is because I think is going to be good. It was literally

0:25.9

other people telling me what they need. The Eric, please introduce yourself and set the agenda for us.

0:57.0

Hello everybody, my name's Eric Moore.

0:59.8

You may also know me as the design thinker.

1:02.7

Now what that really means is I'm a communication

1:04.6

strategist and coach who blends the discipline of design

1:07.5

thinking with the art of nonviolent communications.

1:10.0

And my work focuses on transforming quiet leaders

1:13.5

into authentic storytellers so they can go out in the world

1:16.8

and tell their story and hopefully change lives forever.

1:20.8

I also want to introduce Diana.

1:23.0

Diana.

1:24.0

Thank you.

1:25.0

Hi.

1:26.0

Okay, so my name is Diana.

1:28.0

I am originally from Lithuania.

1:30.0

My last name I see Chipsita, which I know is really difficult. I am a founder of an

1:35.9

app called Village. We are working on it. It's for single parents. I'm a single mom myself of a four-year-old boy who is thankfully at his daycare right now so I can talk to you guys.

1:48.0

But yeah, here we are and I am very excited to share my process and my team and what we're doing.

1:57.0

So today's agenda, we're going to do a couple of things.

...

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