4.9 β’ 606 Ratings
ποΈ 28 May 2021
β±οΈ 39 minutes
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0:00.0 | What's up everybody? This is Cortland from AndyHackers.com and you're listening to the |
0:11.0 | NDHackers podcast. More people than ever are building cool stuff online and making a lot of money |
0:15.7 | in the process. And on this show, I sit down with these indie hackers to discuss the ideas, the |
0:19.8 | opportunities, and the strategies they're taking advantage of, so the rest of us can do the same. I'm here with John Doherty of Credo. Welcome back to the show, John. Thanks for having me, Cortland. It's good to be here, man. It's been a while. It's been a lot. I think you were on episode number 59, which was in 2018. So it's been a very long while. |
0:41.6 | On that episode, I think you walked me through basically the kind of creation of your company, Credo, |
0:48.1 | and how you got to where you were then. I think you were at like $20,000 a month in revenue from Crito then. |
0:53.6 | Yeah, so we have basically doubled, but to be completely frank with you, that doubling has happened in the last year. |
1:00.5 | Let me do my best attempt to describe what Crito is, or at least what it was the last time we spoke, and you correct me where I'm wrong. |
1:07.2 | So, uh, Crito's kind of like, you know, an ideal way to find an agency to help you market your website. So if you need someone to do writing for you or to build your website for you or to run your Facebook or Google ads for you or to do SEO for you, but you're not sure how to find the best people or the right people for you. You go to CRETO. You guys are experts at this. You have extremely deep connections with everybody in the industry, you know, exactly who's good, who's bad, who's right for what job. And so I kind of like go through you, you find me the right person, and then you take a cut of that relationship. Is that an accurate description of how Credo works? Cretto helps companies find and hire the right pre-vetted digital marketing firm. |
1:44.6 | And then we're actually paid by the agencies. |
1:46.7 | So agencies pay us for consistent monthly sales pipeline. |
1:49.6 | We're a two-sided business. |
1:50.8 | We have the buyer side and we have the agency side. |
1:52.7 | So if I'm talking to someone that's looking for an SEO firm, I say, we help companies find |
1:56.6 | and hire the right pre-vetted digital marketing and SEO firms. |
1:59.7 | If I'm talking to an agency, I say we help agencies get more qualified prospects in their sales pipeline so they can grow their agency. So in your situation, I think what's interesting about your story is that I've had a few people on the podcast recently who were like, the pandemic hit and we crushed it. We're not making $10 million a year. We just started our business, |
2:17.7 | you know, last January, which is cool and it's nice. Some people are doing well, but like, |
2:21.8 | the pandemic really did a number on you guys. Describe to me like what, what you were doing |
2:26.4 | before, sort of your current iteration of Credo and why that didn't work in the pandemic. |
2:31.3 | Yeah, so we in Batman, about the start of 2019, started building out a full marketplace. |
2:40.6 | So basically the vision here was that clients, buyers don't know how to run the hiring process well. |
2:48.2 | And agencies are kind of all over the place when it comes to pitching and |
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