Even the most experienced designers should not create solutions right away, meaning the obvious.

We must approach the work slowly and through the lens of the people we serve.

And design thinking is a useful tool to open up to people,

non-designers, into their own creativity.

What design thinking really says,

we're designing for you.

We're designing for them, not us, like the saying,

it's not about you, it's about them. I'm going to do.

The new. Obviously you're a big proponent for design thinking and there was this talk that I actually watched

That was given by a pentagram partner who said design thinking is BS and shots were fired.

So why don't we start with that in case people haven't watched that video

what were some of the main points that were being made

and then maybe we can go and unravel that if you will.

Yeah, shots fired indeed. Well, when we do a quick intro.

That probably makes more sense.

Okay, why don't you start?

Well, hello everybody.

My name's Eric Moore.

Sometimes you might see me online as the design

thinker and really what I am is the communication strategist who blends design

thinking and nonviolent communication to transform quiet leaders into the influential storytellers and before I get into it though Chris you are familiar with the design firm pentagram yes very familiar they're held in high regard within design communities.

Tell me more. Well, there there's a handful of iconic designers, Paul Ashare,

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