208: How a Charitable Mission and Influencer Marketing Sparked Massive Growth, With Griffin Thall of Pura Vida

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 19 July 2018

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For Pura Vida co-founders Griffin Thall and Paul Goodman, a chance meeting with two Native jewelry artisans on a beach in Costa Rica sparked an idea that would forever change their lives. They're now running a rapidly growing brand that not only inspires tremendous customer loyalty, but also promotes products that give back in a big way. Pura Vida (which means “pure life” in Spanish) has grown rapidly since its inception, but this isn’t the brand’s most appealing aspect. Customers also love the company, because it has provided sustainable jobs to 350+ jewelry artisans worldwide, and donated more than $1.5 million to charities using proceeds from its products. In this inspiring interview, learn how Pura Vida has leveraged influencer marketing and social media to spread its brand message and create a global movement of loyal customers. Matching creative social strategies with a passionate mission has made this brand a massive success and we are proud to feature them. Way to go Pura Vida! Key Takeaways The company's unique micro-infuencer marketing program that forms the backbone of their promotional marketing campaigns The monthly subscription club that is the fastest-growing part of the business The strategies behind the company’s high customer engagement How Pura Vida creates a culture and lasting experiences that contribute to customer loyalty

Transcript

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0:00.0	This is episode number 208 with Griffin Thal of the Founder Podcast.
0:07.2	What you need is thirst.
0:08.9	You need to be a thirsty human who is intent on learning.
0:12.9	It's a really fascinating exploration of human potential.
0:18.6	The Founder Podcast.
0:21.8	Even the greatest entrepreneurs had help.
0:24.7	If you want to learn from the most successful founders on the planet, you are in the right place.
0:30.4	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Arianna Humphington, Steve Case, Gary V, Sophia
0:35.1	Amorosa, Barbara Corcoran, Damon John.
0:37.5	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:42.0	This is not your average entrepreneur podcast.
0:45.6	The Founder Podcast.
0:52.7	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.8	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.5	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.6	you name it. We put out so much content to help you.
1:13.8	And another interesting project that we're working on right now is partnering with world-class
1:18.6	founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial skills
1:25.2	like negotiation, finance, e-commerce, and so much more.
1:30.9	So if you'd like to get access to these free trainings with founders like this, which is 100%
1:37.1	free, just go to founder.com forward slash free. Okay, so now let's talk about today's episode.
1:44.5	What's up? My fellow founders, I hope you're having an incredible day, wherever you are around
	...

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