If people don't accept you, they don't deserve you.

I see brands that are afraid, because people are afraid of being judged and being rejected.

So what if just all brands could let go of that fear of being judged and rejected and instead just being themselves in all imperfection and I think people will connect more deeply with you because who do we actually admire?

We admire authentic brands. The So let's see. So lately I've been reflecting a lot about brands and how we can inspire brands to be more brave and authentic, maybe transparent and vulnerable, and maybe I think that is the way we truly connect and build stronger relationships with people.

So I ask myself questions like, we say we want to humanize brands, but what does that really mean? And can incorporate brands

learn something from personal brands when it comes to connecting with people?

And what holds brands back from being authentic. Is there really a lack of knowledge and information on how to build brands or maybe maybe it's just a fear of rejection, fear of being judged, fear

I'm losing an audience. So what I'm thinking is like maybe we're just really tired of perfection.

We are tired of brands pretending to be perfect, but we're also tired of people trying to be perfect.

When everything is like so perfect all the time,

I don't think we believe in it.

We don't believe in people. We don't believe in brands.

And we just wait for that opportunity to prove them wrong and we do it on

social media. So I truly believe that brands needs to lead more with empathy and compassion and

maybe even kindness because we want brands that stands up for something and take stand for what's right.

I think we want more authentic and real brands.

So after I'm been reflecting on this a little bit I'm thinking about maybe we need to rethink how we build brands

Because if we want to attract a big audience, but we also want to turn into fans. I don't think we can keep doing the same thing and hope for another result.

And I have been working with a lot of brands and all of them they need advertising because they don't have fans.

They don't have that engagement on social media.

And most of them, and maybe you also in the audience are too focused on your products and what you offer

instead of how your brand can make people's lives better. So a brand is so much more than just the product we sell or the service.

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