4.9 • 628 Ratings
🗓️ 18 April 2023
⏱️ 5 minutes
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0:00.0 | We are talking all about how on earth to figure out what price to charge for your membership site. |
0:05.8 | So stay tuned. |
0:10.2 | Hey, is Carrie here, founder of the Female Entrepreneur Association and author of She Means Business. |
0:14.6 | And this is part three of a four-part series that I've been creating all about how to build a wildly successful membership site. |
0:20.9 | We are talking all about pricing. This can be the biggest sticking point for so many |
0:26.3 | entrepreneurs when it comes starting a membership site. What price should I charge? I had a nightmare |
0:31.4 | with this myself. I just didn't know what on earth I was supposed to charge and it was really a |
0:36.0 | it turned to big frustration for me. |
0:38.3 | So I want to share some things which will hopefully help you to figure out what the best price for you to charge is. |
0:42.3 | The biggest tip that I can give you is to look at your audience and figure out where they are at and what would they be prepared to pay. |
0:50.3 | So for example, I know that a lot of the people that join the membership site are just |
0:54.9 | starting a business and their business isn't making any money yet. So it's a huge determining factor |
0:59.3 | of what to charge. So have a think about your audience, what you think they would pay and just |
1:05.0 | go with a price that feels the best for you. All that being said, the second thing that I want to |
1:10.5 | share is that sometimes |
1:12.0 | starting lower is good. So starting lower rather than starting high so that you can work your |
1:18.2 | way up. That way, when people join your membership site, the people that join the first get |
1:23.3 | grandfathered in at that price point. So they will always pay that price for as long as they remember. |
1:29.7 | So if you increase the price and say three months, six months, those people will still be playing |
1:34.5 | the original price. This is really good because it helps to lock those people in. And also, |
1:40.8 | when you increase the price as you go, it is an amazing marketing strategy |
1:45.6 | because then you can say to your audience, |
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