4.8 • 1.4K Ratings
🗓️ 25 April 2018
⏱️ 45 minutes
🧾️ Download transcript
Today I’m thrilled to have Reza Khadjavi on the show. Reza is the founder of Shoelace which is a company that boosts your sales with automated retargeting journeys. We’ll get into exactly what that means in a moment. But Reza is a master of running retargeting ads in the context of ecommerce and selling physical products online so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn Why Reza founded Shoelace The main difference between sequential and behavorial retargeting Some good metrics to gauge yourself against other sellers Guidelines on ROAS, CTR vs AOV The best converting […]
The post 206: The Right Way To Run Facebook Retargeting Ads With Reza Khadjavi Of Shoelace appeared first on MyWifeQuitHerJob.com.
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| 0:00.0 | You're listening to the My Wife Quater Job podcast, the place where I bring on successful bootstrap business |
| 0:04.9 | and delve deeply into what strategies are working and what strategies are not in business. |
| 0:09.1 | Now today I'm happy to have Reza Kajavi on the show, and Reza is the brains behind Shoelace, one of the leading Shopify |
| 0:15.1 | apps that automatically handles your Facebook retargeting ads and in this episode we're |
| 0:19.2 | going to discuss the intricacies of running great retargeting. |
| 0:22.6 | But before we begin, I want to give a quick shout out to Clavio, |
| 0:25.0 | who is a sponsor of the show. |
| 0:26.6 | Always excited to talk about Clavio, |
| 0:28.2 | because they are the email marketing platform |
| 0:30.0 | that I personally use for my e-commerce store, |
| 0:32.3 | and I depend on them for over 30% of my revenues. |
| 0:35.0 | Now, Clavio is the only email platform out there that is specifically built for e-commerce stores and here is why it's so powerful. |
| 0:41.0 | Clavio can track every single customer who has shopped in your store |
| 0:44.4 | in exactly what they bought. |
| 0:46.0 | So let's say I want to send out an email to everyone who purchased a red handkerchief in the last week. |
| 0:50.0 | Easy. |
| 0:51.0 | Let's say I want to set up a special autoresponder sequence to my customers depending on what they purchased. |
| 0:55.2 | Piece of cake and there is full revenue tracking on every single email. |
| 0:58.8 | Now, Clavia is the most powerful email platform that I've ever used and you can try them for free at my wife |
| 1:04.7 | quarter job.com slash Klaa v I yo once again that's my wife quitter job dot com slash |
| 1:10.7 | Kla a v I yo now I also wanted to give a shout out to privy who com slash KLA, K-L-A-V-I-Y-O. |
| 1:13.2 | Now I also wanted to give a shout out to Privy, who is also a sponsor. |
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