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Online Marketing Made Easy with Amy Porterfield

#206: The Post-It Content Creation Mini Training

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 12 April 2018

⏱️ 29 minutes

🧾️ Download transcript

Summary

Biggest Takeaways You Don’t Want to Miss:

  • When you’re looking into creating a course—and this is especially true when you’re just starting out—you’ve got a TON of information to choose from. Maybe you’ve been working on this material for 5 or 10 years, or you’ve been consulting a while and you have a ton of stories, examples and exercises.
  • Getting all of that out of your head can be difficult, to say the least. Whenever I sit down to create a new course (like I’m doing right now) it can be both exciting, and excruciating.
  • Which is why I wanted to bring on Gina Onativia, a content and course expert who is in the trenches every day with her clients, building their courses. Gina has a super practical post-it exercise she’s created to help her clients figure out some pre-details before diving into course creation. I think of her process as kind of like a “prelude” to my own...and I think you’ll find it extremely helpful in your own course creation process.

By the way, if you’re NOT in the midst of creating a course, you can also use this exercise for any type of content creation. AND I want to make sure you download the freebie—which has the exact steps we are going to talk about in this episode. In the freebie, you’ll see a real post-it exercise from one of Gina’s clients that you can use as an example to guide your own process (and I LOVE great examples!). (9:01)

With your freebie at the ready, get ready to dive into your course creation here.

This episode is brought to you by:
In my free masterclass: How to Confidently Create Your First Online Course in 60 Days, I will walk you through all of the pieces it takes to create a stellar online course. Save your spot here!

Check out these highlights:

  • The first area course creators get tripped up when starting out. [8:42]
  • How to start your post-it exercise. (If you’re an office supply junkie like me, get excited!) [9:31]
  • Why it’s so important to know what your avatar is feeling. [13:59]
  • How to brainstorm your overarching steps. [14:50]
  • What to do if you’re stuck. [16:27]
  • The final step: Your roadmap. [19:15]
  • How do I sell just a piece of my course as a standalone? [24:04]

Transcript

Click on a timestamp to play from that location

0:00.0

You're listening to the online marketing

0:02.3

made Easy Podcast episode number 206.

0:06.5

Welcome to the online marketing made Easy Podcast.

0:11.1

Business advice so easy, you'll feel like you're cheating.

0:14.5

And now your host, Amy Porterfield.

0:17.7

Hey there, Amy here.

0:28.0

Welcome back to another episode of the online marketing made Easy Podcast.

0:32.5

Today we are talking about content creation for your online course with a Post-it note strategy.

0:39.4

And you know my obsession with office supplies.

0:42.5

So if there's Post-it notes involved, bring it on, I'm all about it.

0:47.7

Now here's the thing, when you're looking to create an online course,

0:50.7

and this is especially true when you're just starting out,

0:53.5

you've got a ton of information to choose from.

0:56.5

Maybe you're pulling from 10 to 15 years experience.

1:00.1

Maybe you've been coaching or consulting for a while,

1:02.5

so you've got a lot of stories and examples and exercises floating around in your head.

1:07.6

And getting that all out of your head and onto paper can be excruciating.

1:12.9

I often joke that when I have to sit down and create an outline for a brand new course,

1:18.3

which I've recently been working on, it's both exciting.

1:22.3

And like I said, excruciating.

1:24.6

It's like I have this love-hate relationship with creating the outline for a course.

1:31.1

Anyway, you look at it, it can be tough to figure out how to break down the mountains of content

...

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