#206: How to Shop Apparel Markets with Atlanta Apparel's Caron Stover and Morgan Ramage
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 2 April 2019
⏱️ 33 minutes
🧾️ Download transcript
Summary
Caron Stover, Vice President of Atlanta Apparel and Morgan Ramage, Fashion Creative Director at Atlanta Apparel join us to talk about how to shop apparel markets, uncover trends for fall, and highlight how to navigate the Atlanta Apparel Mart. Learn how and why this major apparel trade show has emerged as the biggest on the east coast and how it caters to retailers, buyers, and even taste-making bloggers. Plus — who is excited about The Boutique Summit in June? We're sharing details!
Transcript
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| 0:00.0 | All right, guys, welcome to episode number 206, where we're sitting down with the team at Atlanta Apparel, |
| 0:06.6 | and we're going to be talking about what it means to shop in Atlanta, not only this week during April Market, |
| 0:12.6 | but also as we gear up for the boutique summit in June. |
| 0:20.5 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:25.2 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:30.2 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:34.9 | Let's hear from those insiders, experts, and strategists that actually |
| 0:38.2 | make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:47.2 | You guys, I can't believe you did it in just under 24 hours. |
| 0:54.7 | You sold out the 2019 Boutique Summit. |
| 0:58.5 | So June 9th through the 11th, that means that over 700 of you are headed to Atlanta for the Atlanta Apparel Show after the boutique summit. |
| 1:09.2 | So I thought this week, let's do something fun. Since it is the |
| 1:13.3 | week of the April Atlanta show and the boutique hub team is headed down to not only finish our |
| 1:19.2 | plans and preparation for the boutique summit, but also to host of meetup while we're in Atlanta. |
| 1:24.6 | Heads up. If you're coming, it's on Friday 10 a.m. In the atrium, |
| 1:28.0 | we're having muffins and mimosas, so come say hello. So just in case you're here, or in case |
| 1:33.7 | you're coming in June, we wanted to use this week as a bit of a how-to guide while you're |
| 1:40.3 | shopping in Atlanta. So joining me today on the show are two women who have absolutely |
| 1:45.4 | welcomed the boutique hub with open arms and are so excited to meet so many members of our community. |
| 1:51.4 | Both Karen and Morgan have been a huge part of the Atlanta Apparel team. Karen is the VP |
| 1:58.3 | of Apparel Trade Shows and has been with Atlanta Apparel almost 15 years now |
| 2:02.4 | and is a ton of fun when you guys get a chance to meet her. |
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