206: How To Compete With Free

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 26 January 2021

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing.

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Transcript

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0:00.0	picture this you're in a market where there is a ton of competitors providing what it is you want to
0:07.4	sell for free how do you compete in a world of free i'm going to tell you in this episode
0:13.8	marketing your business is for you the business owner who has a has a product, a service, or a message that you
0:21.4	believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the
0:26.0	real-world marketing tactics and strategies for getting what you have in front of a lot more people.
0:31.8	Thanks for spending some time with me today. Now let's get started.
0:41.9	Well, hello, my friend. It's me, Stu, here for you back for another episode of the Marketing Your Business podcast. Today, I want to talk to you about free.
0:48.8	What if you are competing in a market where people are giving away a ton of content for free. And by the way,
0:56.1	I hear this question all the time from people who are thinking about starting a membership
1:00.8	site who will say to me things like, Stu, how do I sell my paid content in a membership
1:07.0	when similar content is available for free all over the web.
1:11.7	Well, my friends, I've got the answer for you.
1:13.7	It's in this episode because I was recently reminded of this because a dear friend of
1:18.7	mine, we were in a discussion and she was sharing how her market, there's a lot of free content,
1:25.0	number one, and number two, she was sharing how in a discussion with a group of her friends,
1:30.3	they were commenting that they would go to the library to go and grab free movies
1:37.3	versus buying them on the TV, you know, like through Amazon Prime or something like that.
1:51.1	And I smiled because when I read this in her email, I couldn't help but think why people really do pay for things.
1:52.2	Yes, there will always be a pocket of people who will choose the free alternative.
1:58.3	But you and I, what we've got to get clear on is the real reason that
2:03.0	people are going to pay for our content. And many times we think it's that they're paying
2:08.5	for the content itself. But, oh, contrary, mon frere, they're not actually always paying for the content
	...

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