#205 How to Sell Shoes & Build Profitable Vendor Relationships with Sarah Resnick
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 26 March 2019
⏱️ 48 minutes
🧾️ Download transcript
Summary
Sarah Resnick, Account Executive at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background on how she got started in the fashion industry at the age of 15 and what she's learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.
Transcript
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| 0:00.0 | Get ready. We're about to talk about one of my favorite topics, shoes. I can't wait for episode |
| 0:07.3 | number 205 with my friend Sarah Resnick of Chinese Laundry. Let's talk about your business, strategy, |
| 0:17.7 | and the juicy details of what actually works, from mainstream fashion to |
| 0:21.9 | fashion on Main Street and the entire ecosystem behind it. |
| 0:25.4 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:30.0 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:34.2 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:38.0 | If you were able to join us at the boutique summit last June in Dallas, you had the awesome |
| 0:51.5 | opportunity to get to know Sarah Resnick and the team of reps at Chinese Laundry |
| 0:55.7 | who joined us inside of the summit. Now, Sarah has become such a great friend of mine and I've loved |
| 1:01.7 | hearing her insight on shoe business, what's trending in the industry, how to best work with |
| 1:07.1 | reps and really how can boutiques be more successful when they get the information and |
| 1:11.3 | education that reps are able to provide, whether it's working with a shoe vendor or an apparel |
| 1:16.5 | vendor, really that relationship can provide so much insight into how you can better sell and market |
| 1:22.0 | your product as a boutique owner. So today I'm really excited that Sarah was able to join us, |
| 1:26.8 | not only to talk about Chinese |
| 1:28.3 | laundry and what's trending in shoes right now, but also to give some tips on how to best |
| 1:33.4 | work with your reps so that you can get the best sell-through possible and pick the best products |
| 1:38.7 | the next time you go to market. So guys, help me welcome my friend Sarah Resnick at Chinese Laundry to the podcast. |
| 1:46.9 | All right. Hey, guys. Welcome back to the podcast this week. I'm so excited to be joined by my |
| 1:50.7 | dear friend Sarah Resnick, who's the West Coast account exec with Chinese laundry shoes. |
| 1:55.8 | And if you guys attended the Boutique Summit last year, or if you were at Magic or some of the |
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