Hello, world. Welcome to discover your talent, do what you love, number 205. I'm creator and host,

Don Hutchison. Every day, I interview someone from around the world who has discovered

her talents to do work she loves to create a life of success, satisfaction, and freedom.

Once a week, I interview a well-known expert from the fields of personal development, education,

career and life planning, and other disciplines who share experiences, tools, and insights to help our listeners

along their journeys.

Today, I'm delighted to bring you our featured expert, Megan Kent.

Welcome, Megan.

Thank you, Dawn.

Yes, it's a pleasure to be with you.

Megan Kent has spent much of her career working for the world's top advertising agencies.

She's shaped the brand strategy for many of the

world's most influential brands, BMW, Coca-Cola, New York Times, Microsoft, Brand USA. Her passion and

commitment to understanding people's relationships with brands drove her to the study of not only

what people think, but how people think. The distillation

of her learning in this area, combined with over 20 years in marketing, has led Megan to

create a proprietary system for helping brands connect more powerfully with people. It's called

Brain Friendly Branding, Eight Essential Principles for Creating a personal brand, a brain can love.

So today's topic is about branding yourself, right, Megan, how a person in their life and

career, whether they're just getting started or pre-retirement can consistently put forth

an image and a message that represents authentically who they are.

Absolutely. I've spent the better

...