204: From Her Garage to Target Shelves: How CEO Monique Rodriguez Built Mielle Organics From the Ground Up

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Nicaila Matthews Okome | Side Hustle Pro Media

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4.8 • 1.8K Ratings

🗓️ 10 June 2020

⏱️ 65 minutes

🔗️ Recording | iTunes | RSS

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Summary

“There’s so much more to being a boss than what’s on Instagram,” and Mielle Organics CEO Monique Rodriguez knows that all too well. Monique founded the company in 2014 after her healthy, hair care regimen for her tailbone-length hair became somewhat of a craze among her social media followers.

From living out her mother’s dream of being a nurse to pushing her own aspirations to the side, Monique decided that there had to be more than living paycheck-to-paycheck.

After making it to the top of her payscale in nursing with no room for growth, she knew that the entrepreneurial spirit that began in her at the age of seven had to make its debut. Combining her love for hair, science, health, and taking time to sit still and ask God for direction, Monique received a vision to create a hair product.

Little by little, she began to see what’s set in motion, now, come into play. The boss lady was already talking about hair care, hair health and her own mane journey on social media, which led to creating hair mixtures, to receiving a confirmation through DM that would propel her life purpose. Listen to this amazing story, and see how her popular natural hair care line came to be, just six short years ago.

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Guest Social Media Info

Mielle Organics // Michelle Rodriguez (Instagram) – @mielleorganics // @exquisitemo

Mielle Organics (Facebook) – @mielleorganicsllc

Mielle Organics (Twitter) – @mielleorganics

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Transcript

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0:00.0	And I would like manually have to pump each product into the jar and bottle it and and
0:09.9	label it and I was doing all of this by hand.
0:12.6	You're listening to Side Hustle Pro,
0:17.0	the podcast that teaches you to build and grow your Side Hustle
0:20.8	from Passion Project to Profitable profitable business and I'm your host
0:24.3	Michaela Matthews-Coume so let's get started. While COVID-19 is having an unprecedented impact on the economy. Companies like Gusto are still
0:35.6	building tools to support your business and your people through the ups and the downs.
0:40.3	Gusto offers modern, easy payroll, benefits benefits and HR to small businesses across the country.
0:46.2	They were even named Best Online Payroll by PC Mac and as a listener you'll get three months free when you run your first payroll.
0:54.8	Sign up and give it a try at gusto.com slash shp.
0:59.2	That's gusto.com slash shp.
1:01.8	Hey, hey guys. dot com slash S.H.P.
1:08.0	Hey, hey guys, welcome, welcome back to another episode of Side Hustle Pro. Today the guest chair we have Monique Rodriguez.
1:11.0	Monique founded Myel in 2014 after her healthy hair care regimen for her tailbone
1:17.6	length hair became somewhat of a craze among her social media followers. The company began with only one product, believe it or not, the
1:25.5	advanced hair formula, which was a unique proprietary blend of herbs, amino acids, and minerals to
1:32.1	support healthy hair, skin and nails, and the immune system.
1:36.0	Since then, Myel has expanded to a half a dozen collections under Monique's direction, including products for skin and children.
1:45.0	Myel has been distributed in more than 87 countries and can be found in more than 100,000 stores across the U.S. in retailers such as Sally Beauty, Target, CVS, Walgreens, and Walmart,
1:57.8	just to name a few. In addition to her work with Maile,
2:01.4	Monique is recognized as a leader in the business community, as well as a role model to women of all ages.
2:08.0	She, alongside the Maile brand has been recognized in publications such as Forbes, Black Enterprise, Essence, and more.
	...

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