Can you just tell me is this good or bad?

Well, depends on your measuring stick.

What's your measuring stick?

Like, yeah, but can we talk about industry standards and can we talk about like,

yes, we can, but that's someone else's measuring stick.

We need to develop your own ruler.

You don't have a ruler, and that is why you are lost as F right now. I'm going to do.

The new. The new. Kate, I'm super intrigued by who you are and more importantly, what it is that you do.

You kind of popped in my LinkedIn, direct messages.

I'm like, wow, this is super fascinating. So you help to coach creatives? Is that the idea?

Yeah, yeah. So this is exciting because I've never heard anybody do this before. So to my audience who doesn't know who you are can you please

introduce yourself and tell us a little bit about your story. Thank you. Yeah we've

heard of nutrition coaches, we've heard of sports coaches, we might have even heard of life coaches.

So when I say I'm a design coach, people say, hmm, what is that?

Well the way I like to think about it is that as designers, we spend so much time empathizing with our end user, right?

Because our job is to really listen, listen, listen, but we don't spend that much time listening to ourselves and to our own inner world.

So I switched from doing user research on other people to doing inner research on me.

And when I saw that power, I was like, wow, this is really changing my practice.

I wonder if I could bring that to other designers.

And so I trained as a coach and I started shifting the conversation

from, hey, what do you think?

Tell me all your problems to,

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