#203: How to Build Your Boutique and Create an Unforgettable Brand
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 12 March 2019
⏱️ 48 minutes
🧾️ Download transcript
Summary
Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, carrying better brands, to managing and growing your staff. If you love west coast fashion and have a growing brick and mortar, you'll love Lisa's advice!
Transcript
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| 0:00.0 | If you're ready for episode number 203 with a California-based boutique that I have followed for |
| 0:06.1 | some time, you guys, I know you're going to love the tips inside of this one. |
| 0:14.0 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:18.8 | from mainstream fashion to fashion on main street and the entire |
| 0:22.6 | ecosystem behind it how do we scale your company and do it with the balance and the happiness that we |
| 0:27.6 | all seek let's hear from those insiders experts and strategists that actually make it happen i'm your host |
| 0:33.3 | ashley alderson from the boutique hub, and I can't wait to chat. |
| 0:50.0 | I'm not sure quite how long ago it was, probably at least five years ago, I started to follow Swirl Boutique on Instagram. You know, I think maybe it's me coming from the Midwest and dreaming of those |
| 0:56.5 | beaches and those beautiful photos and actually having the sun on my skin that drew me into |
| 1:03.2 | their Instagram and really the overall feeling of their brand. I've always loved following |
| 1:08.1 | brands like Chaser and Wild Fox and Show Me Your Mumu |
| 1:11.3 | and really Swirl Boutique encompasses all of that West Coast feel into their store. |
| 1:17.3 | So I was so excited earlier last, I guess late last year in the fall when our retail boot camp |
| 1:23.5 | clients inside of the boutique hub took a trip to L.A. together. |
| 1:26.6 | And during L.A. la market i was able to meet |
| 1:28.7 | lisa landers the owner of swirl boutique and it was a great conversation just someone who has so |
| 1:33.9 | much experience in this industry who has three storefronts in california an online store |
| 1:39.6 | and has definitely been working on instagram since Instagram was brand new. |
| 1:48.4 | Now, I know you're going to love this episode because she's got so much experience from many years in the business that those of you with brick and mortars can certainly |
| 1:53.6 | take to heart. |
| 1:54.7 | So, guys, please enjoy this episode with my friend Lisa Landers, the owner of Swirl Boutique. |
| 2:00.4 | Hey, guys, welcome back to the podcast this week. I'm so excited to be joined by Lisa Landers, the owner of Swarrow Boutique. Hey guys, welcome back to the podcast this week. |
... |
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