We are going to see many, many new podcasts created because it's really, really hot right now.

And also it's a lot easier to produce audio content. But I'm also going to predict that many

podcasts will fail. They may have one season, maybe two seasons, and then they'll just stop

all together. Now, I know this all too well because I almost stopped my podcast as well,

because honestly, podcast is the hardest platform to grow.

Welcome to the full-time influencer podcast.

I'm your host, Tina Lee,

and I'll be sharing industry knowledge and social media tips

through weekly interviews with established creators and Q&A sessions.

Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living.

Let's dive in.

Hello creators and welcome back to the first episode of the full-time influencer podcast in 2024. It is so exciting that we are heading into a new year.

I absolutely love this time of the year because this is the perfect time to plan out your year,

to set lofty goals and get excited about them and dream about the future. At least I personally love to do that.

And so this year I wanted to share some of my social media and influencer marketing predictions

for 2024 in this first episode of the year.

And I believe that last year I also did a predictions episode and we will address my predictions for

23 and see if they did come true. But first, I also want to share some stats about the

influencer marketing industry so that you can get a sense of where the industry is right now.

First, the influence of marketing industry went from being just $1.7 billion

in size in 2016 to now having a market size of $16 billion, but that was 2022. And the latest number

that I read for 2023 is about $20 billion. It is actually expected to reach $ 84 billion in 2028. That is in just

...