2021 Recap: EP 090 The artistry of snowboarding with Pika Burtner

Crude Conversations

crudemag

Society & Culture

5 • 884 Ratings

🗓️ 6 January 2022

⏱️ 71 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week, Crude will be revisiting the top 5 most popular episodes of 2021. Number 2 on the list is with Pika Burtner. Pika grew up watching and studying snowboard videos with the technical eye of an auteur. At 14, she started renting snowboard videos from Fairhaven Bike and Ski in Bellingham, Washington. She would always rewind the videos and return them on time. Fairhaven eventually offered her a job, which is where she worked until she went to college. At 18, she got a photography job at the University of Washington. It came with all the traditional benefits, including a steady paycheck, a 401k and healthcare. Because of that job, Pika—alongside her husband Jesse Burtner and Sean Genovese—was able to help create and fund Think Thank, a snowboard video production company. Think Thank would go on to create a category of snowboarding that focused on riding urban environments rather than backcountry ones. Pika describes Think Thank as an ongoing piece of art. In 2014, Pika and Jesse had their son Ollie. At that moment, Pika says that she went from working on Think Thank to being a mother. It was a transition that caught her by surprise. So, in response, she began pursuing things she’s always been interested in. She says that as you get older, you feel like there’s less room for error, but that it’s also important to not be afraid to fail. This is an episode of GLOSS, or the Gorgeous Ladies of Shred and Ski—an ongoing series between Crude and Blower Media.

Transcript

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0:00.0	Two two two
0:02.7	Welcome to gloss, or the gorgeous ladies of shred and ski.
0:14.1	An ongoing series between crude and blower media.
0:17.6	In this episode, I talk with Christina Berner, better known as Pica, a long time artist,
0:23.2	photographer, and graphic designer in the snowboard industry.
0:27.4	Jacob grew up watching and studying snowboard videos with the technical eye of an otter.
0:33.2	At 14, she started renting snowboard videos from Fairhaven Bikenski in Bellingham, Washington.
0:39.4	She would always rewind the videos and return them on time.
0:43.0	Fairhaven eventually offered her a job, which is where she worked until she went to college.
0:48.0	At 18, she got a photography job at the University of Washington.
0:52.1	She came with all the traditional benefits, including a steady paycheck, a 401k, and health care.
0:58.3	Because of that job, Paika, alongside her husband Jesse Burtner and Shawn Genovies,
1:03.1	was able to help create and fund ThinkThink, a snowboard video production company.
1:08.5	ThinkThink would go on to create a category of snowboarding that focused on riding urban environments rather than backcountry ones.
1:16.1	Paika describes ThinkThink as an ongoing piece of art.
1:20.9	This podcast is made possible through the generous support of the Crude Magazine Patreon subscribers.
1:26.5	If you already subscribed to the Crude Magazine Patreon, thank you.
1:30.3	For those listeners who aren't, please consider subscribing at www.patreon.com slash Crude Magazine.
1:39.7	That's patreon.com slash Crude Magazine, and pick the subscription tier that works for you.
1:47.5	I want to thank everyone subscribed to the company Man Tier.
1:50.5	These are the people who have subscribed to the Crude Patreon for $50 or more.
1:55.3	Trina Dubber, Seward Brewing Company, the grind coffee shop in Juno, Derek Adolf, Blue & Gold Board Shop,
	...

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