As a business owner, what should you be doing? Well, I got to ask that question in a mastermind,

and I'm going to answer it because in this episode, I'm going to give you four areas you should

be thinking about as an entrepreneur that are going to set you up for success. Let's go.

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Well, hello, my friends. It's me, Stu here for you back for another episode of the Marketing,

Your Business podcast. In this episode, I'm going to bring you into a conversation that I had

in a pop-up mastermind.

And we run these pop-up masterminds a couple times a year.

Typically, what we run them for is we do a fundraiser at a live event and people pay usually $5,000 or more.

And I say the more because obviously it becomes a bit of an auction, so to speak,

because there's a limited spots. And we come together and a couple times a year. And what we do is

we just help each other, you know, like we brainstorm, we help each other. We have hot seats

where we, you know, break each other's businesses apart and then build them back up,

so to speak. But in this particular pop-up mastermind, there was a great question that was asked.

And the question was, as business owners, what should I be doing? Now, it's interesting because

obviously the answer to that question really depends on where you are

in your entrepreneurial journey. Because if you're in the earlier stages of your journey,

well, my goodness, you're going to be doing a lot of different things because many times

that's where you've got to roll up your sleeves and you've got to try a bunch of stuff,

right? And you're figuring things out. But in those early stages, the real focus for you is to really

...