The sales ops is really like they're the cog and without a really strong, healthy sales

ops team, you're not going to be able to execute those orders and get them to your customers on time and infall.

So that sales ops piece of what my team does is really vitally important to just making sure that

those orders get to that customer on time and infall. And if you can do that, if you can get

your orders to your customers on time and in full, you if you can do that, if you can get your orders to your customers on time

and in full, you will be able to continue to grow those relationships with those customers and

expand their business. Welcome to the podcast. Here at Startup CPG, we love to tackle technical

topics we think you should know about. And today that topic is sales operations.

It's a really critical function at growing businesses that make sure you receive and fulfill orders the right way when there are so many things that can and do go wrong.

Today we're joined by Alicia Nelson from Organic Juice Shop Maker, So Good So You.

She's going to explain it all what their team is

responsible for, their key challenges, tools, and what makes a good sales ops person? The episode

is made possible by our friends at SPS Commerce. You know them as leaders in EDI, that's electronic

data interchange. That's the automated data platform that flows all the orders from retailers

and distributors directly to you and your supply chain. We're joined by Emily Coran from their

team who's going to share insights from helping hundreds of brands work more efficiently.

All right, here we go.

Welcome, everyone. I am really excited to talk through the So Good So You story here. And thanks a lot to our friends at SPS Commerce for joining us as well. So let's start with some intros. Alisha, do you mind going first? Sure. My name is Alicia Nelson. I am Sales and Customer Operations Manager with So Good So You. I've been with the company almost five years, five years this July. And yeah, I've worn a lot of different hats in my time with So Good So You. I came in as just a lead account manager and have kind of grown with the company in my role. I currently manage our account management team and they really are the ones that manage our day-to-day execution

of our orders, making sure that we get those orders to our customers on time and in full. I also work

closely with our operations and logistics teams to kind of help coordinate all of that

executional support. I also created, along with the cross-functional partners,

our project management department. And so I managed that for all of our

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