The algorithms,

of content.

There's a lot of myths about the algorithms.

One of them is they suppress your reach

to get you to pay for reach.

So to boost your post, run paid ads.

But if that were the case, nobody would ever go viral. So what

are the algorithms really care about? They care about user retention. The

longer people spend on a platform, the more ads they can serve, thus the more revenue they generate. I'm going to do. For people who don't know who you are Brendan can you just briefly introduce yourself and

tell us a little bit of your backstory. Yeah my backstory is interesting in that I

got into social media very early so I started in like 2004 2005 so I'm going to date myself a bit but I started on like

Friendsster in my space and it was kind of by accident you know I was going to film school because I wanted to be a film producer.

But when I showed up at film school, I realized they teach you nothing about business there.

And I'm like, well, I probably should know something about business if I want to be on the business side of the film industry so the most cost efficient way at the time and it still holds true today is to start internet companies so I was just creating internet companies while I was going to college, really just to learn an experiment

so that I had kind of a leg up when I was going to LA to pursue a career in film.

Because in my second book is all about this hook point

is how do I go into a notoriously difficult industry

to break into and have a leg up. So I showed up in L.A.

After I graduated film school in about around 2005 and like everybody else I was making coffee and copies and

deliveries you have to start at the bottom and when people would ask me what

do I want to do I would say that I wanted to be a film producer and I could see

everybody's eyes glaze over you know because I was just one of a million kids with a pipe dream.

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