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The My Wife Quit Her Job Podcast With Steve Chou

201: Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss

The My Wife Quit Her Job Podcast With Steve Chou

[email protected]

Marketing, Business, Entrepreneurship

4.81.4K Ratings

🗓️ 22 March 2018

⏱️ 55 minutes

🧾️ Download transcript

Summary

Today I’m happy to have Steve Weiss on the show. Steve runs MuteSix.com which is a firm that specializes in customer acquisition. They consult with Facebook ads, Google ads, email marketing…you name it and they were ranked number 341 on the Inc 5000 for 2017. Anyway, Steve is a master of running Facebook ads in the context of ecommerce so today we’re going to pick his brain. Enjoy the episode! What You’ll Learn What your average order size needs to be to make Facebook ads work Guidelines for setting up a high converting ad campaign How to pick an audience […]

The post 201: Creative Ways To Run Facebook Ads To Sell Physical Products With Steve Weiss appeared first on MyWifeQuitHerJob.com.

Transcript

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0:00.0

You're listening to the My Wife Quarter Job Podcast, the place where I bring on successful bootstrap business owners and dig deep into what strategies they use to grow their businesses.

0:08.0

Now today I'm happy to have Steve Weiss of Mute6.com with me on the show and we're going to talk about Steve's strategies

0:14.2

for running Facebook ads to promote physical products online. But before I begin I

0:18.5

want to give a quick shout out to Privy who is a sponsor of the show. Privy is the

0:22.2

tool that I used to build my email list for both my blog and my online store.

0:26.3

Now what does Privy do? Privy is an email list growth platform and they manage all of my email capture forms and I use Privy hand in hand with my email marketing provider.

0:35.0

Right now, I'm using Privy to display a cool Wheel of Fortune pop-up.

0:39.0

Basically, a user gives their email for a chance to win valuable prizes in our store.

0:43.0

Customers love the gamification aspect of this, and when I implemented this form, email

0:47.3

signups increased by 131%.

0:49.8

There's other cool things that you can do too, so for example, let's say you offer free shipping for orders over $100,

0:55.0

well you can tell Privy to flash a pop-up when the customer is $90 in their card to urge them to insert one more item.

1:01.0

Bottom line, Privy allows me to turn visitors into email subscribers, which I then

1:04.6

feed to my email provider to close the sale. Head on over to privy.com slash

1:09.3

Steve and try it for free. And if you decide you need some of the more advanced features, use coupon code

1:14.4

M WQHJ for 15% off. Once again, that's PRI v.com.

1:20.0

I also want to give you a quick shout out to Clavio who's a sponsor of the show.

1:24.0

Always blessed to have Clavio as a sponsor because they're the email marketing provider

1:28.0

that I use for my e-commerce store and I depend on them for over 25% of my revenues.

1:33.7

Now, Clavia is the only email platform out there that is specifically built for e-commerce stores

1:38.1

and here is why it's so powerful.

1:40.1

They can track every single customer who has shopped in your store in exactly what they bought.

...

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