I always tell our brands that I want to learn about your business before you learn about

fruit guys.

I want to understand what a successful partnership looks like for you.

And that usually entails a lot of

transparency. So I'm asking, what are your production cycles looking like? What forecasting can I

provide you? What fun new flavors or seasonal items you may have? And really trying to get into

the flow of let's have this be a conversation and let's

work together and understand how we can both benefit and create a sustainable partnership.

You know, a lot of the brands we work with are emerging.

Welcome to the startup CPG podcast.

We love having buyers on the podcast, people who can really help get your product in front of consumers. And today's guests do just that, shipping to businesses, schools, and homes nationwide. It's fruit guys. They deliver farm fresh produce and single serving clean ingredients CPG snacks, working with mission-driven companies that are sustainable for people

and the planet. Today's episode features Darya Jackson, the snack category manager, and

Eric Mueller, who manages strategic growth and business development. We talk a lot about their

company mission, the role of snacks in the workplace, what office purchasing managers

and their employees are looking for, current snacking

trends, and of course, how to make your brand a great candidate for a Fruit Guys box.

You're going to love this one. Here we go!

All right, welcome Daria and Eric. First of all, thank you so much for that amazing sample box that you guys sent of the fruit guys products.

I felt like I was getting to act like an office or another business that you would send your products to,

except instead of distributing them to all of my employees, I ate them all.

So thank you for sending those.

Those were delicious.

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