You're listening to the online marketing made easy podcast episode number 200. Oh, yeah

Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host Amy Porterfield

Well, hey there. Welcome back to another episode of the online marketing made easy podcast now

This is not just any podcast episode. This is my 200th episode. Yep, it's a special moment in time for the online marketing made easy

podcast and I couldn't be more thrilled with today's topic so as I was deciding on the topic for the 200th episode

I mean, I knew it had to be extra special. I wanted to celebrate in a way that wasn't just about me

Giving you more content. I wanted to go above and beyond with this episode and that is why I've asked some of my closest friends and peers

to come on and share about a concept that I want you to consider incorporating into your business. Now this concept is part mindset, part strategy.

It's the concept my friend James Wedmore explains as zigging in your business when everyone else is zagging.

You can also look at this concept as running your own race throwing group think to the wind and going against the grain

and doing your own thing. Now before I go any further and tell you who is going to be on this episode today

There are 10 online marketers that I cannot wait for you to hear from. I first want to talk about the reasons why you might want to

ZIG in your business and I also want to give you one word of caution about this idea of zigging before you try it out.

Okay so first how do you know it's time to ZIG in your business how do you know you're ready to do something different step off the beaten path and try your own way.

Or just really mix things up well since I know you pretty well I put together four scenarios that will likely resonate with you at least one of these I think will resonate with you so that you can really understand the power of a ZIG.

So number one it's a soul thing now that sounds weird coming from me I typically don't talk that way but I mean it sometimes in your business you just have this true desire to shake things up.

You've been doing things the same way for a while now and you want to branch out and try something new like I said you want to step off the beaten path.

This is me this is when I know I'm ready to ZIG and I think this year 2018 is going to be my year of doing the ZIG I've done things the same way for a long time and I love the simplicity of my business but I want to shake things up a little bit I don't know how I'm going to do it I've got the rest of the year to plan it out.

But you'll see me do something a little different this year than maybe what everybody else is doing because I have that movement in my soul I just feel like this is the time I'm bursting at the seams I want to try something different along those same lines this is still a number one the scenario number one you might just feel burned out and you might be tired of what you've always been doing and you want to shake things up so that's also a good time for a ZIG.

Now here's number two something in your marketing or the strategies you're using in your business just doesn't feel right to you.

I was having drinks just this weekend with my good friend Mary Hyatt and she was telling me about the launch of her online training program it's called babe redefined I love that name and I said how did the launch go and she said it went well I just don't like launching.

I just don't like anything about launching it doesn't feel right to me and in that moment because I know Mary so well I said oh there's no problem with you launching it's just that you need to find a way to launch that feels good to you.

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