20: Why A Guy With 200,000 Monthly Readers Killed His Lead Forms, Too

Seeking Wisdom with David Cancel

Molly Sloan

Business, Entrepreneurship

5 • 610 Ratings

🗓️ 30 June 2016

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

If you liked this episode, we bet that you’ll love our blog content. blog.drift.com/#subscribe Subscribe to never miss a post & join the 20,000+ other pros committed to getting better every day. --- A few weeks ago, we were browsing articles on Inbound.org and came across an article from a guy named Nat Eliason titled: "I’m killing most of my email capture. Here’s why.” Sound familiar? That's the exact same thing that we did at Drift a few months ago. And with over 200,000 people coming to Nat’s site every month, this decision was no small feat. But Nat noticed something: the people who had subscribed from pop-ups and forms weren’t high quality anyway. Believe it or not, most of Nat’s following and traffic have come because he’s…created something that people want. So Dave gave Nat a call to talk about his article, killing his lead forms, the future of marketing, and this movement to treat people like people. #freeyourmarketing Here’s a link to Nat’s original article: http://www.nateliason.com/email-capture/ Follow Nat On Twitter: https://twitter.com/nateliason Catch all of the previous episodes of Seeking Wisdom: seekingwisdom.io/

Transcript

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0:00.0	When I wrote the post, I was living in Paris, actually, and I went over to Momar, which is this big artist colony, and you get crepes and everything.
0:07.9	And then there's tons of people selling shitty little trinkets on the street, right?
0:12.5	So you literally can't walk anywhere without somebody running up to you and being like, hey, you want a selfie stick or, hey, you know, buy this little cyphal tower thing.
0:22.2	And as I was going through it, I was like, man, this is just like the internet.
0:34.0	All right.
0:34.5	So today on Seeking Wisdom, we thought we'd do a little, little bit of a different type of episode. We don't usually have guests on, but I have Nat Eliasson on the podcast. Hey, Nat. Just tell everybody, say hi, and then we'll get back to you in a second.
0:48.0	Hey, this is Nat.
0:50.2	So, you know, about a month ago, early May, we, you know, we talked about how it drift we were killing all of our lead forms.
0:57.9	We've talked about that a lot on this podcast about, you know, why we did it and some of the reactions to why we did it.
1:03.4	And, you know, the number one thing that we've kind of noticed is that there's this movement kind of building around killing lead forms.
1:10.5	And one day I was just browsing through inbound.org,
1:14.1	like catching up on some articles.
1:16.6	I stumbled across an article,
1:19.0	and it was titled,
1:19.9	it was titled,
1:21.0	why I'm killing all my lead forms.
1:22.7	And I was like,
1:23.2	shit,
1:23.5	didn't we just write that?
1:24.7	Like,
1:24.8	who posted that?
1:26.0	And sure enough,
	...

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