20 VC FF 20: Shaking Up The Food Industry With Willie Biggart @ Spoonfed
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Twenty Minute VC
4.4 • 637 Ratings
🗓️ 6 November 2015
⏱️ 26 minutes
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Summary
Willie Biggart is the Chairman @ Spoonfed, a startup on the cusp of 2 extremely hot sectors, SaaS and food. Spoonfed offers a new way for catering companies and restaurants to take advantage of the growing corporate food drop off market. They are currently raising a £500,000 round on SyndicateRoom, which you can check out here! With regards to Willie himself, Willie founded his own business, BD Network in 1990 and exited in 2002 and BD Ntwk is now one of Europe’s largest marketing agencies. Since 1990 Willie has started, developed and sold 3 businesses.
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In Today's Episode You Will Learn:
1.) How did Willie make his move into the entrepreneurial path and come to be Chairman of Spoonfed?
2.) Why does Willie believe it is more beneficial to have SaaS based businesses rather than people based businesses?
3.) Often the hardest problem for SaaS businesses is finding their first customers, how did Willie go about getting Spoonfed's initial user base?
4.) What strategies did Willie undertake to try and understand what features his customers wanted and then how to attract them?
5.) Why does Willie believe the food tech space has seen explosive growth, both in the UK and the US?
5.) Having invested and raised money in the seed round of the funding cycle, both as investor and operator, what advice would Willie give for founders entering a seed round.
Items Mentioned In Today's Episode:
SpoonFed's Current Fundraising Campaign on SyndicateRoom
Willie's Fave Book: Eric Ries: The Lean Startup, The E-Myth Revisited
Willie's Blog or Newsletter: Kenny Fraser, Sunstone Communications
As always you can follow Harry, The Twenty Minute VC, Ashish and LawTrades on Twitter here!
If you would like to see a more colourful side to Harry with many a mojito session, you can follow him on Instagram here!
Transcript
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| 0:00.0 | Now today we have a very special episode for you in store this Founders Friday on the 20 minute VC |
| 0:05.7 | as we move from Wednesday's episode in Sunny L.A. with Mark Suster to Sunny Scotland. And this is our |
| 0:13.1 | first Scottish guest. It is none other than Willie Bigot, chairman at Spoon Fed, a start-up on the |
| 0:20.1 | cusp of two extremely hot sectors, sass and food. |
| 0:24.7 | Spoon Fed offers a new way for catering companies and restaurants globally to take advantage of the |
| 0:30.3 | growing corporate meeting room food drop-off market. And they're currently raising a 500,000 round |
| 0:36.4 | on www.sindicatroom.com and please do check that out |
| 0:41.5 | if you're interested after hearing Willie's amazing story. And with regards to Willie himself, |
| 0:46.4 | Willie founded his own business, BD Network in 1990 and exited in 2002. And BD is now one of Europe's largest marketing agencies. And since |
| 0:57.2 | 1990, Willie has started, developed and sold three businesses. It's an absolutely fascinating |
| 1:02.7 | discussion where we taught why building a business around systems is more beneficial than people, |
| 1:08.9 | the rise of the SaaS space and the opportunities in the |
| 1:12.1 | B2B catering space. Before we dive into the interview, I would love to provide a personal |
| 1:17.0 | recommendation to all listeners, and I'd like to say that this is not a product placement. I just |
| 1:22.5 | love this product so much and would love to share it with you. It is, of course, Mattermark |
| 1:26.9 | Daily, the daily |
| 1:28.0 | newsletter by the brilliant Nick Frost found on Twitter at Thinker. And one of my favourite aspects |
| 1:34.1 | of the newsletter is it split into two sections, pieces and articles from the investing community, |
| 1:39.6 | and then articles and pieces from operators in the industry like Willie. |
| 1:46.7 | And this is placed under their operators section. |
| 1:50.0 | And the links can be found in the show notes to Matamark Daily, |
| 1:54.0 | or you can find them on any good search engine just by searching for Matamark Daily. |
... |
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