20 VC FF 027: Risk, Incentive and Opportunity in Starting A Company with Daniel van Binsbergen, Founder @ Lexoo
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
The Twenty Minute VC
4.4 • 637 Ratings
🗓️ 18 December 2015
⏱️ 25 minutes
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Summary
1.) What were the origins of Lexoo? What was the a-ha moment for Daniel?
2.) Was Daniel nervous about leaving the security of the legal profession to found a startup? What does Daniel advise people who want to make the leap but are not sure if it is worth risking everything?
3.) Why is there a divergence between the advancement of tech and the lacking progression of the legal space?
4.) Why did Daniel start Lexoo in a completely no tech, manual way? How was that? What would Daniel advise fellow founders who do not have the technical skills to build their idea?
5.) How did Daniel meet his investors? How did he find the fundraising experience? What was the challenging and surprising elements of the journey?
6.) If Daniel were to found Lexoo again, what would he do differently? Is there anything he wishes he had known before the process?
Transcript
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| 0:00.0 | This is the third and final instalment of the 20 minute VCs feature of Ford Partners. |
| 0:04.6 | I am your host, Harry Stebbings, and joining me to conclude this fantastic week with Ford |
| 0:09.4 | is a founder from one of their most promising portfolio companies. |
| 0:13.0 | Daniel Van Binsbergen is CEO and co-founder of Lexu, an online marketplace that connects |
| 0:19.3 | businesses with lawyers. |
| 0:23.0 | Founded in 2014 in London, |
| 0:29.8 | Lexu has raised over 1.7 million from a number of investors, including forward partners. Before founding Lexu, Daniel was a senior associate and an international law firm working in London and |
| 0:34.9 | Amsterdam. However, before we dive into our interview with Daniel, |
| 0:38.7 | I'd like to talk to you about a fantastic company, Loyalty Bay, whose SaaS conversion optimiser |
| 0:43.8 | tool increases any conversion metric by offering potential customers a choice of personalised |
| 0:49.5 | rewards, incentivising them to convert. And Will Roberts, Loyalty Bay CEO, has also written an amazing |
| 0:56.3 | ebook which you can download for free all about how you can increase your conversion rates. |
| 1:01.6 | Head over to www.lawtybay.co.uk for a free 30-day trial and you can download the ebook from |
| 1:08.3 | the link in the show notes today or on the site at www.20minitvc.com. |
| 1:14.6 | We'd also like to say a huge thank you to Mattermark for providing all the data used in today's episode. |
| 1:20.5 | And if you love articles on VCs and startups, you must follow Nick Frost on Twitter at Thinker for some amazing article sharing. |
| 1:29.0 | But back to the show today and it gives me great pleasure to welcome Daniel Van Binsberg, |
| 1:34.1 | founder and CEO at Lexu. |
| 1:40.7 | You have now arrived at your destination. |
| 1:45.0 | Daniel, thanks so much coming on the show today, and I'd love to get the ball rolling by finding out how you came to found Lexu. What's your origin story? |
| 1:54.0 | Sure. So, I used to be a lawyer. So I practice as a finance and M&A lawyer for about five and a half years, first couple of |
| 2:02.5 | years in Amsterdam, then the last couple of years in London. |
... |
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