20 VC 055: VC Done Right with Jonathon Triest @ Ludlow Ventures

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4.4 • 637 Ratings

🗓️ 20 July 2015

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Quote of the Day: 'Advisors are the most crucial element to success for the young generation'. Jonathon Triest, 20 Min VC

Jonathon Triest is the Founder and Managing Partner of Ludlow Ventures and Sandwich Fund. Prior to launching Ludlow, Jonathon worked as creative director for New York’s Discovery Productions. He founded and operated Triest Group, a design firm with a deep UI/UX focus. In addition to his role at Ludlow, Jonathon is a Kauffman Fellow and a mentor at numerous technology accelerators including Silicon Valley’s Up West Labs, Cincinnati’s The Brandery, and San Francisco’s Highway 1. He is board member of The Trico Foundation and Venture for America.

In Today's Episode You Will Learn:

How Jonathon made his unorthodox way into starting his own fund at the age of 27?
What was Jonathon's first investing strategy and how has it developed?
What Jonathon believes is wrong with the typical VC? How are Ludlow different?
How does Jonathan find the fundraising process as a VC?
Other than capital what are the benefits of fundraising?
How does Jonathon differentiate Ludlow from the huge amount of seed funds?
What are the benefits of accelerators for Jonathon and Ludlow?
How does Jonathon approach deal flow?
What does Jonathon look for in founders?
Does Jonathon have design input in his investments?
How important are advisors for the young generation coming into this community?
How Jonathon managed to convince the likes of Brad Feld and Eric Ries to mentor him?

Items Mentioned In Todays Show

Jonathon's Fave Book: The Thief of Always by Clive Barker

Jonathon's Most Recent Investment: Rapify

Transcript

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0:00.0	Now, the show that you're about to listen to today, I can safely say, was probably the most fun and entertaining show I've filmed yet.
0:07.4	You are listening to, of course, the 20-minute VC with your host, Harry Stebbings.
0:11.1	And the funniest guest is Jonathan Triest.
0:14.5	Jonathan is the founder and managing director at Ludlow Ventures.
0:18.8	And what I love about Jonathan is he's not the traditional VC in many
0:22.8	senses. Firstly, he wasn't a startup founder, Google employee, consultant or investment banker. And secondly,
0:30.5	he has a truly different and unique view on the venture community, which we discussed in this
0:35.4	hilarious interview, which, as I said, was a truly fantastic
0:38.6	experience to record, and I'm so delighted to be able to share it with you today. But before we
0:43.6	dive into the show, the podcast Start Up by Alex Blumberg discussed in their latest episode,
0:49.1	whether it is right or wrong to personally endorse products in product placements. This struck me as incredibly strange
0:55.5	because the only products that feature on the 20 minute VC are products that I have used
1:00.5	personally and benefited from, which is why we have hiring screen on our placements. I used hiring
1:06.3	screen three months ago to hire an assistant, and in 15 minutes I had a detailed list of candidates
1:12.5	which were ranked accordingly according to their blink algorithm. Absolutely awesome, personally
1:18.8	endorsed and I'm proud to say it. So thank you so much hiring screen and I look forward
1:23.8	to hearing what you think of today's hilarious episode. So without further ado, here is Jonathan Triest of Ludlow Ventures.
1:34.6	You have now arrived at your destination.
1:39.3	Jonathan, welcome to the 20-minute VC.
1:41.6	It's a great pleasure to have you on the show.
1:44.1	Thank you. It's my pleasure to be here.
1:47.2	Now, I'd love you to start off by telling us a bit about yourself and how you got into the VC world.
	...

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