20 Product: Marty Cagan on The Four Questions of Great Product Management, Product Lessons from Marc Andreessen, Ben Horowitz and eBay's Pierre Omidyar & The Difference Between Truly Great Product Teams and the Rest

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4.4 • 637 Ratings

🗓️ 7 December 2022

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

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Summary

Marty Cagan is one of the OGs of Product and Product Management as the Founder of Silicon Valley Product Group. Before founding SVPG, Marty served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. He worked directly alongside Marc Andreesen and Ben Horowitz at Netscape and Pierre Omidyar at eBay.

In Today's Episode with Marty Cagan We Discuss:

1. Entry into the World of Product From Engineering:

How Marty first made his way into the world of product, having started life as an engineer?
What does Marty know now that he wishes he had known when he started in product?
What are Marty's biggest tips to anyone making the move from engineering to product?

2. Lessons from Marc and Ben at Netscape and Pierre @ eBay:

What are the single biggest lessons Marty took from working side by side on product with Ben Horowitz and Marc Andreesen?
What did Netscape do right? What did they do wrong? With hindsight, what would Marty have done differently?
How did Marty break all of his rules by working with Pierre Omidyar?

3. Hiring a World Class Early Product Team:

When is the right time to make your first product hire as a startup?
What is the right profile for that first product hire? Senior or junior?
If you go for the junior hire, how do you structure the rest of the team? If you go for the Senior hire, how do you structure the rest of the team?
What are the single biggest mistakes startups make when hiring their first in product?
Does Marty prefer someone with or without expertise in the domain you are in?

4. Mastering the Onboarding Process:

What is the optimal onboarding process for all new product hires?
How can leaders ensure that product hires see and understand all areas of the business?
What can product leaders do to proactively impress in the first 30-60 days?
What are clear red flags that a new product hire is not working out? How long do we give them?

Transcript

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0:00.0	It's one of the most obvious differences between great product companies and the rest, how they think of their engineers.
0:06.7	We say if you're just using your engineers to code, you're only getting about half their value.
0:11.7	Welcome back. This is 20 Product with me, Harry Stebbings.
0:14.4	20 Product is the monthly show where we dive inside the world of product speaking to the best product leaders to unpack their tips, tactics and
0:22.0	strategies to scaling product teams today. And what a show we have in store for you today?
0:26.6	With one of the OGs of product management, Marty Kagan. Marty is the founder of Silicon Valley
0:31.9	Product Group. Before founding SVPG, Marty served as an executive responsible for defining and building products for
0:39.1	some of the most successful companies in the world.
0:41.5	Hewlett Packard, Netscape Communications and eBay.
0:44.5	He worked directly alongside Mark Andreessen, Ben Horowitz at Netscape and then Pierre Omidyar at
0:50.7	eBay. And I want to say huge thank you to Avid in Ontario for some fantastic
0:55.3	questions suggestions today. Really did make such a difference. But before we dive into the show's
1:00.0	day, this episode is brought you by Mix Panel, offering powerful self-serve product analytics. You know,
1:05.7	something we talk about a lot on this show is how startups can build the best possible product.
1:10.5	Relying on gut feelings
1:11.7	is an expensive way to find product market fit, and that's a price many VCs aren't willing to
1:16.7	pay. That's why Mix Panel will give you $50,000 in credits when you join their startup program,
1:22.5	$50,000 in credits. With Mix Panel, startups find product market fit faster, helping you take your
1:28.3	company from MVP to most valuable player. Access your real-time insights with the help of pre-built
1:34.1	templates and know that at every stage, MixPanel is helping you build with confidence and curiosity
1:39.5	for free. Apply for the Startup Program's Day to claim your $50,000 in credits at Mixpanel.com
1:46.0	slash Startups with an S. If you don't qualify for the program, Mixpanel has pricing plans for teams of every size from startups to enterprise.
	...

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