So every single year roughly 1 million new books are published and out of these 1 million new books that are published on average they sell 250

Total copies for the life of the book. Okay, so today I want to share with you some of the mistakes I've made selling a book and out of these 1 million

books that are published Wall Street Journal chooses 52 of the business books

that end up being a number one bestseller and I had a chance to do that with your next five moves. I'm

going to talk about the mistakes I made in the past and things we did right with

this that can help you out as well.

So many years got a mentor I was sitting down with in Sherman Oaks and he told me he says Pat this is a

rich Jewish man older man he says Pat there's three things every man needs to do I said what is it he says number one every man needs to have a son I said have a son he says because it continues your last name every man needs to plant a tree because it continues past your lifetime and every man needs to write a book because when you're dead this out lives you pretty interesting right when he said this now when he said that I started thinking about it

It'd be pretty interesting if I write a book one day my kids what they like to do is they like to grab paper

Dylan especially he goes and makes books

Dad look at this book this morning seven o'clock, he showed me a new book he just wrote.

He's got like 20 books and he says, this book I'm going to sell for $50.

This book I'm going to sell for $100.

But dad, this book I will never sell because this book is ours.

So why should you and I consider writing a book?

There's different reasons why people write a non-fiction book.

One of them is to be seen as an expert in the marketplace.

The other one is to make money. The other one is to

document what you know or expertise and share what you learn. For example, Guy Kawasaki wrote a book of what

it was to work with, you know, Steve Jobs.

That is sharing his experiences what he did, right?

Stephen Schwartzman writes a book about how he built a multi-billion dollar company that people

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