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Dig It with Jo Whiley and Zoe Ball

20: Jay-Z and Beyoncé at a Garden Centre?!

Dig It with Jo Whiley and Zoe Ball

Persephonica

Parenting, Kids & Family, Society & Culture, Home & Garden, Leisure, Personal Journals

4.6608 Ratings

🗓️ 17 September 2025

⏱️ 34 minutes

🧾️ Download transcript

Summary

From Beyoncé and Jay-Z garden centre rumours to Strictly baby news, this week’s Dig It with Jo Whiley and Zoe Ball is packed with surprises. We welcome Polly Wilkinson (Studio Pollyanna) for September gardening tips.

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GARDENING EXPERT: POLLY WILKINSON
Award-winning garden designer Polly Wilkinson from Studio Pollyanna shows us how dividing plants in September can save money, fill gaps, and keep borders looking their best. Simple, budget-friendly tips that give you free plants for next year.
🌸 Follow Polly on Instagram - https://www.instagram.com/pollyanna_wilkinson/ 

SPECIAL THANKS TO OUR SPONSORS
This episode is brought to you by Ancient + Brave and Airbnb.

💪 Ancient + Brave — Discover the power of creatine, supporting energy, focus, strength, and even brain health. Perfect for midlife wellness as well as fitness, this tasteless powder blends effortlessly into your daily routine. Get 20% off your first order with code DIGIT at ancientandbrave.earth

🌍 Airbnb — Your home might be worth more than you think. Find out how much at https://www.airbnb.co.uk/host/ 


CREDITS
Exec Producer: Jonathan O’Sullivan
Assistant Producer: Eve Jones
Technical Producers: Oliver Geraghty
Video Editors: Connor Berry and Jack Whiteside

Dig It is a Persephonica production

Transcript

Click on a timestamp to play from that location

0:00.0

Coming up on Dig It.

0:01.6

And he turned around to me and he was like, will you stop doing that? And I had to say to him, no, Steve, you've hit the loop button. It's your fault. There is something quite bonkers of us. Jay-Z in your local garden centre looking around the ferns and Beyonce. Do you pay your kids to do this for you? There is no way my kids are ever going to do anything in the garden unless I give them money.

0:22.5

All of that right after this.

0:31.7

Digit is sponsored by Stripe and Stair.

0:33.9

Can I say, Joe, I think comfort has become my number one priority with clothes now,

0:40.3

especially underwear. Hell yeah. I mean, life is simply too short to be uncomfortable.

0:46.0

There are items in my wardrobe. I think maybe there's one thong and maybe there's a couple of crop tops,

0:51.7

like brawlets, which I really like, that are quite tight because I like to be compressed if I've got a t-shirt on. But on the days when I don't need to wear those, I just want to hang loose and I want to have a really nice soft fabric. And that is my ultimate dream bit of underwear. That's why I love stripe and stare so much. Their knickers are unbelievably comfortable. They're soft, they're breathable, really kind to your skin. Yeah, they're made from natural fibres. There are no nasty chemicals. And I think you really notice the difference straight away. And I love that they don't just stop at knickers. Their brawlets are brilliant, no underwire, no digging in. And their sleepwear is so comfy, you won't want to take it off in the morning.

1:28.3

Honestly, once you start wearing them, they just slowly take over your drawer. They do, and they do them in lovely colours. It feels like one of those small upgrades that makes a huge difference to your day. Yeah, and also, Stripe and Stair are a female-led B-Corp, which is something I really love supporting. If you want to try them, visit Stripe and Stair.com and use the code Digit 20. That's DIG-I-G-I-T-2 for 20% off. That's Stripe and Stair.com and the code is Digit 20 for 20% off. This episode of Digget is sponsored by Sofology. So what makes a good sofa for you?

2:01.7

Oh, good sofa. It's got to be massive. There's a load of us. And it's got to be nice and deep and seriously comfortable. I also, I always agonise over the fabric and the colour as well. Because it's obviously it's like the centrepiece of your home. It's one of the most important decisions that you make when you're coming to decorate a room, I think. You don't just sit on it. You live on it. I mean, we do. You eat on it. I mean, not actually, but you talk on it, you watch telly on it, you fall asleep on it quite often. It's basically, it's like a member of the family. It really is. I think people can rush it. I'm guilty of that. They panic biosophagus, they need one quickly. And then six months later,

2:36.2

you're sitting there thinking,

2:36.9

this is actually really not very,

2:38.1

very... people can rush it. I'm guilty of that. They panic by a sofa because they need one quickly.

2:34.7

And then six months later, you're sitting there thinking, this is actually really not very

2:38.4

comfortable. What have we done? I recently got a sofa from soapology and they are very pro

2:44.6

being fussy because they know what a huge decision it is. They actually encourage it.

2:50.5

They want you to find the sofa that works

2:52.4

for your space, your life and your style. I started my search on the website and then I went into

2:57.9

the store around here in Hove. Absolutely no pressure. No one chasing me around. The sophologists,

3:03.9

love that as a name, are there if you want help. And they really know what they're talking about.

3:08.3

Sizes, fabrics, shapes, big family sofas, all of it. They know it all.

3:13.0

That sounds very good indeed because the sofa is, it's like a centrepiece of your home.

...

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