20 Growth: Shopify's VP of Growth on Why Standalone Growth Teams Operate More Efficiently than Integrated Ones, Why You Should Hire as Senior Growth Leaders as Possible and The Biggest Mistakes Founders Make When Making Their First Growth Hires

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Finance, Venturecapital, Tech News, News, Siliconvalley, Technology, Investing, Startups, Business

4.4 • 637 Ratings

🗓️ 13 July 2022

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Luc Levesque is currently the VP of Growth at Shopify and also advises companies like Twitter, Pinterest, and Quora. At the age of 21, Luc founded TravelPod, the world’s first travel blogging platform. 10 years later, TravelPod was acquired by Expedia, where Luc led the creation of two award-winning products: TripWow and the Traveler IQ Challenge. Luc then served as an executive at TripAdvisor, where he built and led the growth team which helped TripAdvisor become the world’s largest travel site. Luc was then recruited by Mark Zuckerberg to Facebook where he was an executive and led the creation of Messenger Kids.

In Today's Episode with Luc Levesque We Discuss:

1.) Entry into Growth:

When did Luc realise the power of "growth" within every company?
How did Luc subsequently make his way into the world of growth pose-selling his first company?
What does Luc know now that he wishes he had known when he made the entry into growth?

2.) Growth and Viral Loops:

How does Luc define "growth" today?
How should leaders choose what is the right north star to focus on for their business?
Should this north star change? If so, how often should the north star change?
How does Luc define "viral loops"? What makes the best viral loops today?

3.) Growth: Building the Team:

When is the right time for founders to start thinking about building a growth team?
Should it be standalone or integrated into other functions in the company?
Should the first growth hires be senior and tasked with hiring the team or junior and be more lean as a way to test growth as a new function?
What are the signals Luc looks for when hiring for growth?
What are the best questions that reveal the characteristics growth leaders need to have?

4.) Growth: The Action:

What is a growth decision Luc made without data? How did it go?
What are some growth tactics that have become stronger over time? What have died a death?
How should leaders know when to kill a new project vs continue and keep testing?
What are the biggest mistakes Luc sees founders make when building and scaling their growth team?

Transcript

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0:00.0	This is 20 Growth with me, Harry Stebbings. This is the monthly episode where we sit down with the
0:04.1	best heads of growth in the world. And so founders listening, when hiring for growth or growth teams,
0:09.1	use these episodes as a benchmark for what truly great looks like in the role of growth and hire
0:14.1	against it. Today, I'm so happy to be joined by a true growth OG, Luke Levesk, currently the VP of
0:20.0	Growth at Shopify, and also advises companies like
0:22.4	Twitter, Pinterest and Cora. And at the age of 21, Luke founded TravelPod, the world's first
0:27.6	travel blogging platform. Ten years later, TravelPod was acquired by Expedia. Luke then served as an
0:32.9	executive at TripAdvisor, where he built and led the growth team, which helped TripAdvisor become
0:37.2	the world's largest travel site. Luke was then recruited by Mark Zuckerberg to Facebook, where he was
0:42.2	an executive and led the creation of Messenger Kids. But before we dive into the show's
0:46.3	day, in this current environment, startup founders are in a difficult position as banks cut back on
0:51.1	lending and funding rounds get smaller. They have to show strong business growth
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1:33.8	That's 20VC. Head over to debite, d-ebite.io to get your superpower corporate card in hours.
	...

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