Power and control really are roped into one that money, sex and revenge.

All very, very strong core motivators.

And if you trace back to why people do bad things, then generally they fall into one of those four categories.

Welcome to the Jordan Harbinger Show.

I'm Jordan Harbinger.

And as always, I'm here with my producer Jason DeFilippo.

On this episode, today we're talking with my friend Rob Weinhold.

He's the author of the arts of crisis leadership, save time, money, customers and ultimately your career.

Is the tagline on that one night.

At first when I met Rob, I thought, this is a really interesting guy.

I'm excited for the show because this is an industry I didn't even know existed before now,

or before I met Rob.

And I wanted to get an inside look at how it works.

Today we're going to discuss crisis management.

Whether we're talking about some sort of data breach,

a social media attack, bad press litigation, investigation,

scandal, great leaders always understand how to be predictive and create what Rob calls

organizational muscle memory.

Clients call Rob their CRO, their chief reputation officer.

So his job is to kind of come in and try to clean things up when things go really bad.

But ideally he gets there first.

He was the public affairs director for the Baltimore police department.

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