Today's episode of the Sidious Mag Podcasts on the Sidious Mag Podcasts network is presented by Sockony and the Limited Edition Endorphin Pro Plus.

Sockony made waves when they launched the carbon-plated Endorphin Pro Racing shoe last summer,

and one of the secrets to their success was how closely they worked with their pro athletes to design and develop it.

209 Marathon or Jared Ward was deeply involved in the early product trials and testing, and everyone from Jared to Parker Stinson and Larath Wheat set personal best wearing the final product.

But the thing about pro athletes is that they're never really satisfied. You can give them the latest and greatest gear, but they're always dreaming about what's next.

They're looking for whatever can get them a little faster, a little bit more efficient on race day.

So when their athletes started testing the Endorphin Pro 2, they told Sockony that they loved it, but they wanted an even lighter version.

Something with the same incredible pop and propulsion, but with an ultra light upper, a shoe purely meant for going all out on race day.

So the Sockony team went to work, stripping away anything that wasn't essential in swapping out materials for lighter, smoother, and more breathable ones.

They obsessed over every swatch and stitch, cutting off weight as they went.

The result is the Endorphin Pro Plus, a shoe that's tailored for speed, with Sockony's super responsive power run PB foam and their signature S-curve carbon fiber plate.

It's no wonder that this shoe has been making waves all over the sneaker watch Instagram accounts.

So mark your calendars for September 28th when you can snag a pair of the limited edition Endorphin Pro Plus on Sockony.com.

It is super limited.

And until then, check out Sockony's current lineup, including the Endorphin Pro 2 and the Endorphin Speed 2, another played fan favorite for speed and tempo runs.

Thanks to the support on Patreon and a special thanks to Arthur Miranda for joining the Supporters Club on there.

Your dollars help us pay our new podcast producer Mike, who has done a great job in his first month and helping out with the show.

The funds also go towards planning for major events coming up like our fall marathon coverage.

I'll be in Chicago and the New York City Marathon.

And then obviously the big year is going to be 2022 with USA's and then the world championships in Eugene, Oregon.

So if you enjoyed what we're doing, support us over at patreon.com slash the city smag.

You can also make a one time donation by sending any dollar amount to at city smag on Venmo.

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