#198 - Startup CPG Community Updates
The Startup CPG Podcast
Startup CPG
4.9 • 642 Ratings
🗓️ 27 May 2025
⏱️ 51 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
In this episode of the Startup CPG Podcast, Daniel Scharff is joined by Patricia Menegoto and Caitlin Bricker from the Startup CPG team for a packed update on everything happening across the community.
They dive deep into the Shelfies, the industry's largest free product awards program, discussing standout submissions, evolving trends in plant-based innovation, and what it’s like to be a Shelfies judge. Patricia and Caitlin share their unique judging processes and the behind-the-scenes chaos (and joy!) of receiving hundreds of packages.
The team also highlights major upcoming events—from the Further initiative empowering female founders to the jam-packed Fancy Food Show schedule, featuring buyer meetings, founder dinners, and a silent disco at Discotopia during Newtopia Now. Plus, you’ll get the inside scoop on the Grocery Run event series, how the Startup CPG Newswire is amplifying brand news for free, and Caitlin’s new role as host of the Friday Founder Feature podcast episodes.
Whether you're already part of the Startup CPG community or just discovering it, this episode is your roadmap to all the ways we're connecting, celebrating, and supporting emerging brands across the country.
Don’t miss out—Listen now!
Email and Content Manager Job Application: https://docs.google.com/forms/d/e/1FAIpQLScI2upkBZbBA6NuJ0pMQCktMPFHVM-zF22pT66UEpUAH0ZVAg/viewform
CPG Operations Writer Job Application: https://docs.google.com/forms/d/e/1FAIpQLSfbhEnmFjJ0M2myKIpbz5FU6RX-jAyyoAZ1FkNiwe5SD6steA/viewform
Listen in as they share about:
- Shelfies Awards
- Further Program for Female Founders
- Trade Show Events
- Fancy Food Show
-Newtopia Now
-Expo West
- Grocery Run Event Series
- Startup CPG Newswire
- Team and Community Highlights
Episode Links:
LinkedIn: https://www.linkedin.com/in/pmenegoto/
LinkedIn: https://www.linkedin.com/in/caitlinbricker/Â
Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.
Show Links:
- Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)
- Join the Startup CPG Slack community (20K+ members and growing!)
- Follow @startupcpg
- Visit host Daniel's LinkedinÂ
- Questions or comments about the episode? Email Daniel at podcast@startupcpg.com
- Episode music by Super Fantastics
Transcript
Click on a timestamp to play from that location
| 0:00.0 | All CPG brands need business insurance. Let's hope you don't have to use it, but if so, you better have a good policy. We get asked about it in Slack all the time. When do I need general liability, product liability, workers comp, all that stuff. I always tag in our friends at Amelia Risk Insurance. Just talk to them. You will see what I mean. We use them personally. So does Fishwife, so many other brands from the community. They know you need coverage, but also you need to save money, so they will help you understand exactly what do you need and fight to find you the most affordable and effective policies. Reach out to them at amelia risk.com. That's A.M-E-L-I-A-Risk.com. |
| 0:40.0 | They're really happy to have a very friendly chat with you to get started. |
| 1:04.3 | Thank you. I would say that it's interesting to see the products changing every year, kind of like the amount of products we get for each category. |
| 1:07.5 | Last year we got tons of hot sauce, like over 30 brands handing hot sauce or crisp chili and then |
| 1:15.1 | nut butters as well but this year what I'm saying it's a lot of nuts nuts everything like the |
| 1:21.5 | normal nuts you know that you eat cashews or beacons because it's a one, but kind of a lot of products have nuts |
| 1:29.8 | inside of them now. So that's the top one. Hello everybody. Welcome to the startup CPG podcast. |
| 1:37.2 | Today's episode is a community update. We are going to lay out for you all of the events and content |
| 1:42.6 | and opportunities that we have coming up in the back |
| 1:45.1 | half of the year. If you're a brand or an expert in the community, I think you're really going to |
| 1:49.7 | enjoy hearing all about it. Also, special announcement. We are hiring. We have two roles open right now. |
| 1:56.0 | You can check out the applications and the show notes. One of them is for an email and content |
| 2:00.1 | manager. Somebody putting together our daily email that has all of the cool stuff that we want to tell brand the applications and the show notes. One of them is for an email and content manager, |
| 2:02.8 | somebody putting together our daily email that has all of the cool stuff that we want to tell brands about, |
| 2:05.7 | and then also a CPG operations writer |
| 2:07.8 | who can take all of the cool chatter happening |
| 2:10.0 | and explain it out to the world. |
| 2:12.3 | So, apply if one of those roles is for you, |
| 2:15.4 | and I hope you enjoy today's Community Update episode. |
| 2:18.5 | All right, let's go. |
| 2:23.5 | Hello, everybody, welcome to the Startup CPG podcast. |
| 2:26.4 | A lot of times we feature experts and brands |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Startup CPG, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Startup CPG and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.