in your business, no matter what your business is, whether it's real estate, whether it's a salon,

whether it's, you know, a dumpster or hauling service or trucking service, whether it's,

you know, it's construction at a home, it's in home services, whatever it is, you have to develop

a strong value proposition, right? You have to find a pain. A customer either is buying because

of pain or want.

And the biggest problem we talked about what Jeremiah mentioned is on Google, everybody loves

Google because it's like, hey, I've got bugs at my house. Let me Google a pest control company.

Great. That's out of necessity and need. Like everybody can get that. Anybody can say,

I'm going to put Google AdWords in whatever industry I'm in, real estate agents, so on, whatever it is, I'm going to get when they're looking for something. But how do you fish in the bigger pond? That's what Jeremiah was mentioned earlier, right? That's what, that's what Tavon was talking about earlier. How do you get your business out there to where it's not necessity and they're Googling you,

but how are you perking interest for the giant ocean?

So think of Google as a small pond down the street.

And out of necessity, those fish need to be caught because they need something.

But what about the ocean, right?

They don't need something.

It's your job to have a value proposition to find pain points, to find wants, to put ads out there, call to action, something that perks interest for someone to go, well, damn, I never thought about getting, you know, bug service before, but look, they're running a promotion right now, and it's also doing something for the yard and doing this. Or maybe it's real estate, hey, I see the ads of these agents. They're saying houses are selling for this and they're able to, you know, partner with a mortgage broker and do this. Hey, I see that they fix this company fixes bricks, you know, brick around the house as well as the concrete. We're in Michigan cracks all the time. Hey, I'm looking, you know, we never thought that we might need trucking service or a hauling service in the back. We own a restaurant. We're just paying some Mickey Mouse company down the street to do it.

This company's offering a steel deal guaranteed to beat everybody's price, a call to action.

Let's call them. You're now fishing in an ocean of clients, everybody. You're making everybody

available as a customer, and you're trying to get their attention.

And that's what really, in my opinion, digital marketing is are utilizing social media,

whether it be Facebook, Instagram, TikTok, YouTube, all the platforms.

You want to be able to put your mark out there, have some kind of call to action to where

now you're fishing everywhere.

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