196: Fueling Massive Growth by Adopting a Culture of Experimentation, With Dan Siroker Of Optimizely

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 25 April 2018

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Dan Siroker has always believed in the power of data and experimentation. A former project manager at Google and director of analytics under President Barack Obama, Siroker believes that experimentation should be one of the highest-order cultural values of an organization. To that end, Siroker co-founded Optimizely, a globally adopted software tool that enables businesses to experiment and fine-tune their businesses based on data. From product development to front-end conversions, Siroker believes that a culture of experimentation should start from the top and trickle to the bottom, fueling growth on a large scale. Otherwise, organizations that are too afraid of risk and intolerant of failure end up undermining their ability to innovate. In this interview, Siroker shares his strong belief in the power of experimentation, and how startups can use data to their advantage, now more than ever. He also shares one of the biggest lessons he's learned in his entrepreneurial career, and how he is building a 100-year legacy with his company.

Transcript

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0:00.0	This is episode number 196 with Dan Syrika of the Founder Podcast.
0:07.3	What you need is thirst.
0:09.1	You need to be a thirsty human.
0:10.9	Who is intent on learning.
0:13.1	It's a really fascinating exploration of human potential.
0:19.0	The Founder Podcast.
0:22.0	Even the greatest entrepreneurs had help.
0:24.9	If you want to learn from the most successful founders on the planet, you are in the
0:29.2	right place.
0:30.6	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Humpington, Steve Case, Gary V.
0:35.0	Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.6	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:42.2	This is not your average entrepreneur podcast.
0:45.9	The Founder Podcast.
0:52.9	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:59.1	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.7	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:13.6	you name it. We put out so much content to help you.
1:18.8	And another interesting project that we're working on right now is partnering with world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach crucial
1:24.8	skills like negotiation, finance, e-commerce, and so much more.
1:31.1	So if you'd like to get access to these free trainings with founders like this, which is
1:36.5	100% free, just go to founder.com forward slash free.
	...

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