196 - Changing Our Business Strategy | Car Conversations with Bret

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 7 February 2017

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

The economy of free, Branding Strategies, Changing directions, Business Decisions, Lifers, Car conversations, Chalene Johnson, Business coach, Strategist, Business plan ABOUT TODAY'S SHOW: Chalene and her husband Bret discuss business strategies in an unscripted, unplanned car conversation. As the economy of free continues to evolve and the value of free diminishes, Chalene and Bret discuss how hiring a business coach helped them to realize how their existing business direction was leaving hundreds of thousands of people behind. Learn the value of modeling to start but evaluating your direction to evolve and serve your lifers. Build Your Tribe is brought to you by http://www.smartlifepushjournal.com The SmartLife™ PUSH Journal is an all-in-one life planner designed to help you become a highly productive, balanced, goal-crushing machine. All others, please visit my website for relevant show notes, links, photos and information referenced in today's show at: http://www.chaleneJohnson.com/Podcast. ***** This audio was taken from a live Facebook broadcast where Chalene answered questions from listeners. Remember that YOU can participate in these shows - follow Chalene on Facebook. http://www.Facebook.com/Chalene ***** Hey! It's Chalene! Thanks for listening! You can leave me a message about this episode by going to http://www.chalenejohnson.com/askChalene. As you can probably tell, I give preferential treatment to those asking questions who are members and students of the Marketing Impact Academy. However... I can't help but answer a great question and I'm always looking for questions from "newbies". So please leave yours! If you enjoy the show I sure hope you'll subscribe and download a bunch of episodes! And you really don't have to buy me Christmas present or make a donation or anything. But if you'd like to make my day... I would be forever grateful if you would be so kind as to review the show on iTunes. There's a rumor going around that 5 Star Reviews equals good karma!!! Thank you in advance for doing that! Please connect with me! I encourage you to check out My Life-Coaching Podcast! http://itunes.com/TheChaleneShow My website: http://www.ChaleneJohnson.com Leave me a voice memo: http://www.ChaleneJohnson.com/askChalene Connect with me on FACEBOOK: http://www Facebook.com/Chalene Some of my Instagram Accounts: @ChaleneJohnson @PushMeDaily @Homeworkouts_4u @ChalenesFashion Tweet with me! @ChaleneJohnson Watch me on Youtube http://www.youtube.com/Chalenejohnson Check out Smart Success: http://www.SmartSuccessAcademy.com Checkout The Marketing Impact Academy: http://www.MarketingImpactAcademy.com Are you still reading this? Wow! That's cool. I relate! Ps… I hope you have a great day and I totally appreciate that you took the time to look a little further!

Transcript

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0:00.0	Welcome to Build Your Tribe with your host, Shalene Johnson.
0:04.4	So interrupting my normally scheduled broadcast to talk to you about kind of a new direction
0:11.2	that we've taken in our business, as I've said from the beginning with podcasting, I always
0:16.2	want to be a really transparent and just give people who are also trying to build a business
0:22.3	and trying to build a brand, a peak at what we're doing, which is, you know, sometimes
0:26.8	a few steps behind the people who we admire and sometimes we're a few steps ahead of the people
0:31.5	who are listening in, but either way I just think why not share your answers good things happen
0:36.2	when you do. Unless of course you're sitting at Michigan State in a couple football players
0:40.8	are sitting behind you and they're trying to cheat off your paper. That happened. Not me,
0:44.7	but a couple of the guys just do that. Yeah, that happened. I did not share my answers for the record
0:51.2	back then. I would like cover them up like, oh no, you don't try showing up. They were upset with
0:56.5	me. They're like, what's up with Shaline? Why wouldn't she like, and she's like, she didn't know
1:01.0	you guys were in the class. I didn't know. Yeah, because they were never there until we were taking
1:04.6	the exam. Anyways, just kind of to be transparent about some decisions we've made recently in our
1:10.4	business and really working with a strategist at business, branding, expert, you know, we've
1:17.1	invested a lot of time and a lot of money with, but more so, she has invested her knowledge and just
1:23.0	poured into us and it's really helped us to see our business from 30,000 feet. Sometimes you're
1:28.8	like too close to it and one thing in interviewing us and spending a lot of time with us, she picked up
1:34.7	on is how many fans, customers, you know, loyal supporters we have who would say, someday I hope to
1:42.5	dot, dot, dot. Like we had thousands and thousands of customers who, as she said, didn't have access to
1:49.7	any of our programs, any of our academies because of the price point, meaning, you know, if our
1:55.9	smart success is, you know, $1,000 or more and marketing impact is over $2,000, then, you know,
	...

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