#195 - Branding for Business

Welcome to Almanac

Almanac Supply Co

Spirituality, Society & Culture, Education, Religion & Spirituality

4.8 • 1.3K Ratings

🗓️ 25 September 2018

⏱️ 58 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Consider this the episode that can serve as the Branding 101 guide to your business. We've done a couple episodes about branding in the past, but in this episode, we're breaking down the terms, talking about how to develop your brand standards, going over when to invest in branding and when to bootstrap it on your own, plus all the nitty-gritty on stock photography, fonts, and marketing.

This episode is sponsored by Freshbooks Cloud Accounting & Podia

Get full show notes for this episode here

---

Follow Being Boss on Instagram: @beingbossclub
Follow Being Boss on Twitter: @beingbossclub
Follow Being Boss on Facebook: facebook.com/beingbossclub

—

Listen to more Being Boss shows on our website, on Apple Podcasts, or wherever you listen to podcasts.

Follow Being Boss on Instagram: @beingbossclub

Join the Being Boss Community: beingboss.club/community

Transcript

Click on a timestamp to play from that location

0:00.0	Hello and
0:05.0	I'm Kathleen Shannon. In this episode of Being Boss, Kathleen and I are diving deep into branding
0:19.9	from what it is to how you make it work for you.
0:24.0	As always you can find all the tools, books, and links we reference on the show notes at
0:28.4	www. Being Boss, dot Club.
0:32.2	All right, Bosses, Caitlin here. Being Boss, dot Club.
0:38.1	All right, bosses, Caitlin here works with us behind the scenes here at Being Boss, and today she's popping in for a minute here to talk about money.
0:42.0	So you work over here on the Bean Boss team but you're also a
0:44.9	freelancer. How do you use Fresh Books to manage your client invoices?
0:50.5	Well I send my invoices through Fresh Books and I'm lucky enough to not have to think about them from there because my clients pay me on time.
0:59.0	But even if they didn't, I could set up reminders through fresh books.
1:03.2	Just set it and forget it, and then I don't have to feel like I'm nagging.
1:07.1	How about tracking expenses?
1:09.7	If I have to buy something for a client,
1:11.9	or if I have travel expenses related to work I'm doing
1:14.8	it's super easy to just upload a photo from my phone they have a great app or from my
1:20.8	desktop a confirmation email or something like that and then just
1:24.0	add it as a line item on the invoice. Fresh Books Cloud Accounting makes
1:28.0	keeping track of your books so easy. Get paid faster with their
1:32.0	invoicing systems and keep track of your expenses year round.
1:36.4	Try Freshbooks Cloud accounting for free today by going to Freshbooks.com slash Being
1:40.9	Boss and enter Being Boss in the How Did You Hear About Us section.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Almanac Supply Co, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Almanac Supply Co and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.