194: Meet the Founder of Harlem’s Sugar Hill Creamery (w/ Petrushka Bazin Larsen)
Side Hustle Pro
Nicaila Matthews Okome | Side Hustle Pro Media
4.8 • 1.8K Ratings
🗓️ 1 April 2020
⏱️ 72 minutes
🧾️ Download transcript
Summary
Today in the Side Hustle Pro guest chair, we welcome Petrushka Bazin Larsen, the Co-Founder of Sugar Hill Creamery in Harlem, NY. Sugar Hill Creamery is Harlem's only family-owned neighborhood ice cream shop.
Petrushka’s Co-Founder is her husband, Nicholas, and prior to opening the shop, she worked as Vice President for Programs & Education at the Brooklyn Children’s Museum and Program Director at the Laundromat Project. Even with her successful career, she had dreams of being an entrepreneur that started when she was in the 3rd grade and those dreams remained with her as she got older.
The opportunity for entrepreneurship eventually presented itself when her husband unexpectedly lost his job in the culinary industry. They began thinking about how to develop a business based on foods they love, and it was an experience at a pop-up ice cream shop while on a trip in Washington, DC, that sparked the idea to open an ice shop in Harlem. Petrushka and her husband went all in and found a location, secured a loan, got permits, and opened Sugar Hill Creamery in only 10 months!
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Social Media Info
Sugar Hill Creamery (Instagram) - @sugarhillicecream
Sugar Hill Creamery (Facebook) - @sugarhillicecream
Sugar Hill Creamery (Twitter) - @sugarhillcream
Side Hustle Pro – @sidehustlepro
Transcript
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| 0:00.0 | So if you are going to be invested in that space, yes it's risky, but like, hey, |
| 0:09.7 | at least you won't ever have the doubt that you couldn't do it for yourself. |
| 0:14.8 | You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your |
| 0:20.0 | side hustle from Passion Project to profitable business and I'm your host |
| 0:24.3 | Nakela Matthew Zocome. So let's get started. |
| 0:29.6 | Hey, hey guys, welcome welcome back to the show. |
| 0:32.8 | It is Nakela here and in today's episode, |
| 0:36.4 | we are going to dive in with another side hustle pro turned |
| 0:40.8 | full-time entrepreneur, Patricia Baysin Larson, the co-founder of Sugar Hill |
| 0:47.2 | Creamery in Harlem, New York. Prior to opening Sugar Hill Creamery with her |
| 0:52.4 | husband, |
| 0:53.2 | Patricia worked as Vice President for Programs and Education at the Brooklyn Children's |
| 0:58.7 | Museum and Program Director at the Laundrymat Project, a nonprofit organization committed to building |
| 1:06.3 | resilient neighborhoods using art, art making, and culture as platforms for meaningful exchanges between New York residents. |
| 1:15.1 | In her spare time, Petruchka guest curates exhibitions at Sugar Hill Children's Museum of Art and |
| 1:21.6 | storytelling. She's also an adjunct lecturer in art |
| 1:25.2 | education at the City College of New York and serves the Harlem-based nonprofit |
| 1:30.5 | Harlem for kids as a board member. |
| 1:33.2 | Petruchka is also the proud mom to three children ages seven and under and has been a |
| 1:38.3 | Harlem resident for 15 years. |
| 1:41.0 | In this episode, Petruchka shares how she got the idea for an ice cream shop and how they brought it to fruition, |
| 1:47.6 | the strategic decisions they made to acquire capital to open and build out the shop, |
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