4.8 • 1.4K Ratings
🗓️ 1 February 2018
⏱️ 44 minutes
🧾️ Download transcript
Today I’m happy to have Karon Thackston back on the show. If you don’t remember Karon, I had her on episode 74 where we talked about how to optimize an Amazon listing for maximum sales. She’s been helping ecommerce clients get both higher rankings in search and higher conversion rates with the power of copy for the last 25 years. She’s the author of 10 books and she runs the popular site MarketingWords.com which I recommend that you check out. Anyway, last time we focused on tactics for optimizing Amazon listings. Today, we’re going to talk about copywriting strategies to […]
The post 194: Copywriting Strategies To Increase Ecommerce Sales With Karon Thackston appeared first on MyWifeQuitHerJob.com.
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0:00.0 | You're listening to the My Wife Quitter Job Podcast, the place where I bring on successful bootstrap business owners and delve deeply into what strategies are working and what strategies are not in business. |
0:09.0 | Now today I brought Karen Thaxon back on the show and today we're going to talk about copywriting strategies to increase sales for physical products online |
0:17.3 | But before I begin I want to give a quick shout out to clavio who is a sponsor of the show |
0:21.2 | Now I'm super excited to talk about Clavio |
0:23.3 | because they're the email marketing platform |
0:25.0 | that I use for my e-commerce store, |
0:27.0 | and I depend on them for over 20% of my revenues. |
0:29.8 | Now Clavio is the only email platform out there |
0:31.8 | that is specifically built for e-commerce stores |
0:34.1 | and here is why it's so powerful. Clavio can track every single customer who has shopped in your store |
0:39.1 | in exactly what they bought. So let's say I want to send out an email to everyone who purchased a |
0:43.4 | red handkerchief in the last week. Easy. Let's say I wanted to set up a special |
0:47.3 | auto responder sequence to my customers depending on what they bought. Piece of |
0:50.9 | cake and there's full revenue tracking on every single email. |
0:54.0 | Clavio is the most powerful email platform that I've ever used and you can try them for |
0:58.4 | free at my wife quitter job.com slash KLA v Iyo. Once again that's my wife quitter job job Privy who is also a sponsor of the show. Privy is a tool that I use to build my email list for both my blog and my online store. |
1:17.0 | Now what does Privy do? |
1:19.0 | Privy is an email list growth platform |
1:21.0 | and they manage all of my email capture forms and in fact I use |
1:24.0 | privy hand in hand with my email marketing provider. There's a bunch of companies out |
1:27.9 | there that'll manage your email capture forms but I use privy because they |
1:31.4 | specialize in e-commerce. |
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