194: Behind The Scenes of Us Building a Brand

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9 • 664 Ratings

🗓️ 28 October 2020

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Recently we hired a brand consultant to help us nail down how we describe what our software does. Join me as I take you behind the scenes of how to build a brand that people remember.

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Transcript

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0:00.0	We just recently spent thousands of dollars to have a one day with a brand consultant.
0:06.0	Her name was Laura McCullough.
0:07.5	And in this episode, I'm going to take you behind the scenes of my three big takeaways
0:11.4	so that you can build a brand with meaning, significance, and that people love.
0:18.2	Let's go.
0:25.5	Marketing your business is for you, the business owner, who has a product,
0:30.3	a service, or a message that you believe in. My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real world marketing tactics and strategies for getting what
0:34.9	you have in front of a lot more people. Thanks for spending
0:38.3	some time with me today. Now let's get started. Well, hello, my friend. It's me, Stu, back for
0:44.1	another episode of the Marketing Your Business podcast. In this episode, we're going to talk about
0:49.5	how to build a winning brand. Now, here's the bottom line.
0:56.0	We recently just spent thousands and thousands of dollars
0:59.6	to hire an awesome brand consultant.
1:02.3	Her name is Laura McCullough,
1:04.9	and she is a friend, and we're on a,
1:09.1	actually we were on a hike,
1:10.2	and we were chatting about business,
1:12.2	we're talking about this and that. And I was just saying like, you know, we could really use
1:16.0	an outside set of eyes and ears to help us nail down the messaging around our software,
1:24.4	Searchy, because Searchy's been around for about a year. It's just over a year old.
1:29.4	And we now have more than 2,000 plus customers, which we're thrilled and excited about.
1:35.5	And that's really come on the back of three webinars and one demo at Tribe Live.
	...

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