192 - How to Build a Brand with a Movement|With Michael Stelzner
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.6K Ratings
🗓️ 21 December 2016
⏱️ 40 minutes
🧾️ Download transcript
Summary
Michael Stelzner, Business Tips, Podcasts, Facebook, Facebook Live, Mentors, Social Media, Branding
ABOUT TODAY’S SHOW:
In this episode Chalene talks one on one with her guest Michael Stelzner. They talk candidly about branding, mentors, social media and much more!! They both share own views on all those topics.
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Transcript
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| 0:00.0 | Welcome to Build Your Tribe with your host, Shalene Johnson. |
| 0:04.3 | Michael, I have to say that one thing that's really interesting for me and for my listeners |
| 0:09.0 | is that I and I think probably a lot of other people will build a business have this belief, |
| 0:13.5 | especially in the last five or ten years, brands need to attach to it an identity, |
| 0:19.6 | you know, to a person. And you were one of my very first guests ever on my podcast, |
| 0:25.1 | and I've been a longtime listener and fan of yours. I was a fan of social media examiner |
| 0:29.9 | before I even knew who you were. And that's why I had to bring you on the show because I love |
| 0:35.7 | introducing experts, guests to my listeners who are doing things outside of the box. |
| 0:42.3 | Not according to the way everyone says it's supposed to be done. And what you've done at social |
| 0:46.9 | media examiner is the perfect example of that. So my question in that build up is this, |
| 0:52.1 | how did you know it was going to work if it wasn't attached if the brand didn't begin |
| 0:58.8 | at least initially by attaching itself to an individual? Well, first it's a pleasure to be back |
| 1:04.0 | on your show. You are a superstar when it comes to podcasting. I just want to let you know, |
| 1:08.9 | you have a gift when it comes to asking questions and it's just amazing to listen. So, |
| 1:14.2 | kudos to you. Thank you. How did I know? So here's the deal. I once was known in a different |
| 1:20.2 | industry that comes as you know with some baggage, Shilline. So when the brand is all built around |
| 1:26.5 | you as the person or the celebrity of the brand, it does make it difficult to scale the business. |
| 1:34.5 | And it also does make it hard for you because everybody wants a piece of you. And you know that |
| 1:42.4 | to be true. Am I right? No, for sure. But it works, right? Especially if you have the right kind |
| 1:46.8 | of personality and the right kind of energy and people like what you're saying. The flip side of |
| 1:52.0 | it is, is it possible like you said to create something that doesn't have a personality behind it |
| 1:57.0 | that just kind of has the life of its own? And I think it is, but is the key word here. But you have |
... |
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