Hey guys, listen, some big shifts are happening in the photography industry that I want you to know about.

Because if you're like me, a passionate creative who loves working with your camera and you can't imagine a career or even side income that's any more fulfilling than that, then today is for you.

Hey there, my name's Sarah Petty and I went from a stressed out, overworked mama with three

babies to be named one of America's most profitable photographers without working my

kids' lives away. Now I'm the founder of the Photography Business

Institute where we provide guided support from start to finish, whether you're a beginner

photographer dipping your toes in or a more advanced photographer with big income goals.

Each week on this podcast, I'll show you how to find and serve photography clients in a world

where we can keep it free thanks to everyone having a digital camera in their pocket. Take the first step

to adding more joy and profit to your life by downloading your free photography business tools

at photography business institute.com.

Listen, photographer friend, in the last year, AI has entered the building, and that is changing

the game in terms of editing, image creation, and marketing. But not only that, the world is changing rapidly and the cost of everything

seems to just be going up, doesn't it? And this has pretty big implications for portrait photography

business owners and how we serve our clients. So as I sit here at the beginning of 2024 and I'm

looking at how the landscape is changing

for photographers like us whose souls have to create, we've made some pretty big changes

here at my company to serve you in this rapidly changing world.

But I feel like this huge announcement that I'm about to make won't make sense

without a little background. When I started The Joy of Marketing back in 2005, times were different.

You couldn't just open up your computer and pop open a video on YouTube or Google whatever you

were looking for because the internet was

...